final exam Quiz

Question 1

Which of the following protects property ownership and intellectual property rights?

Accepted Answer

all of the above

Question 2

Occasion appeal refers to the fact that people really want to watch sporting events in the comfort of their own homes

Accepted Answer

False

Question 3

Since the enactment of Title IX in 1972, the number of girls competing in sports has increased

Accepted Answer

True

Question 4

Before businesses identified a target market, this strategy was more common..

Accepted Answer

mass marketing

Question 5

This involves helping and assisting the community with the charity and fundraising events.

Accepted Answer

grassroots marketing

Question 6

The National Collegiate Athletic Association was formed to negotiate college athletes' financial contracts.

Accepted Answer

False

Question 7

Products need to have a point of difference to make them stand out in the marketplace

Accepted Answer

True

Question 8

What is a group of closely related products that are sold by a company?

Accepted Answer

product line

Question 9

____ is the value placed on the goods or services being exchanged.

Accepted Answer

odd-even pricing

Question 10

Olympic games for people with developmental disabilities

Accepted Answer

Special Olympics

Question 11

National organization that governs college athletics and oversees important decisions pertaining to athletes

Accepted Answer

NCAA

Question 12

____ is the promotion of a company in association with a property.

Accepted Answer

sponsorship

Question 13

Sports Marketing is the promotion of sports and finding a sponsor for the next game

Accepted Answer

False

Question 14

..... are unforeseeable events and obstacles that can negatively affect business

Accepted Answer

risks

Question 15

....is the promotion of a company in association with the property

Accepted Answer

sponsorship

Question 16

Competition that is based on price follows the concept of this and available substitutes.

Accepted Answer

demand elasticity

Question 17

This type of decision involves how the goods and services are communicated to the consumer

Accepted Answer

promotion

Question 18

What does SWOT Analysis stand for?

Accepted Answer

strength, weaknesses, opportunities, and threats

Question 19

Organizations spend lots of money to learn about this

Accepted Answer

needs and wants of potential customers

Question 20

Sports goods are tangible, and sports services are intangible

Accepted Answer

True

Questions 20