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Marketing: Business GCSE Flashcards | StudBud
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Marketing: Business GCSE
Marketing: Business GCSE
19 terms
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StudBud Administration
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15 plays
A #marketing quiz to introduce simple #concepts
Flashcards
19 cards
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Practice quiz
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Host live
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Questions
19
Answers
1
What are considered bad advertisements?
Does not reach demands of audience
Not creative
All of the above
No image
2
Which magazine would you use to advertise a new weatherproof coat?
Women
Mountain Biker
Teens
TV Times
3
What are the 4 P's?
Product, Price, Program and Prime
Product, Price, Planning and Promotion
Garden, Processed, Mushy and Sweet
Product, Price, Promotion and Place
4
What would be the likely profile of someone buying make-up
Male 7-12
Male 18-30
Female 7-12
Female 18-30
5
SWOT stands for – Strength, Weaknesses, Opportunities and _____?
Telecommunication
Threats
Target
Telepathic understanding
6
Which is the most likely segment for the GTech hedge trimmer
Male 36-70
Male 16-35
Female 16-35
Female 36-70
7
U.S.P stands for ______ Selling Point
Unstoppable
User
Unique
Utilising
8
Which is the most likely segment for Olay skin care products
Male 16-35
Male 36-70
Female 36-70
Female 16-35
9
Why do businesses break the market down?
So that they can target their potential customers
So that they don’t have to advertise so much
So that it is less work
So it is cheaper
10
Offering free samples and premiums is a form of _____
Promotion
Advertisement
Cheating
Selling
11
What is a market broken down into?
Bits
Segments
Bytes
Sections
12
Which is the most likely segment for Miss Selfridge clothing?
Female 36-70
Male 36-70
Female 16-35
Male 16-35
13
The 4Ps are Product, Pricing, Place and ____
Promotion
Progress
Preparation
Protect
14
Which of the following is a market segment?
Education
Height
Weight
Shoe size
15
What is the first thing a marketer should do?
Come up with a big/ underlying theme
Engage in a listening campaign
Build a Facebook page
Open up a bank account
16
Market _____ is researching on information related to the market.
Quiz
Survey
Test
Searching
17
Which is the most likely segment for FIFA 18?
Female 16-35
Female 36-70
Male 36-70
Male 16-35
18
What is disposable income?
A household's money available for spending or saving
Money taken by the government in taxes
Money people don't want
A household's money needed for bills and essentials
19
What is Marketing?
Buying as many products as you can
Selling as many products as possible
Identifying and satisfying consumer needs and wants
Setting up a market stall
