MARKETING ESSENTIALS: CHAPTER 1

Product, price, place, and promotion make up a products

Which one is NOT an added value (utility)?

Identifying the group of people most likely to become customers of your business is called:

The person that buys a sucker in the Montague DECA school store is the:

How many functions of Marketing are there?

Having a food truck downtown during Art Prize is an example of: 

When Kohl's extends their store hours for the holidays they are using: 

Using milk, cream, and sugar to make Baskin Robbins Ice Cream is an example of: 

Amazon is an online store that is open 24/7 meaning it takes advantage of: 

Cooking instructions on packaging add value to food products by providing:

Which utility is not DIRECTLY related to marketing?

Completing a survey on the back of a receipt from Taco Bell is an example of: 

The person that eats the sucker that was purchased at the Montague DECA school store is:

Bob, the owner of a barbershop provides the customers with a/an:

The Montague DECA Store begins to accept checks is providing a service of: 

How does marketing help to lower prices?

A business should strive to satisfy customers' needs/wants while generating a profit. This is..

A company's percentage of the total sales volume generated by all companies in a given market.

The 4 Ps of the Marketing Mix are: