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EIM Quiz Prep Flashcards | StudBud
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EIM Quiz Prep
EIM Quiz Prep
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Flashcards
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Questions
15
Answers
1
The action of making an association between 2 unlike things to obtain new insights is known as...
Forced analogy
Attribute listing
Problem reveral
Brainstorming
2
----?---- brain thinking involves assembling facts and processing them in a logical fashion
Left
Both
None
Right
3
Process needs is one of the sources of innovation identified by
Peter Mayo
Peter Parker
Peter Drucker
Peter Weber
4
A change which is created through a series of small improvements is called ----?---- innovation
negligible
radical
disruptive
incremental
5
An employee does their job well in order to get a promotion. This is an example of
Extrinsic motivation
Both
None
Intrinsic motivation
6
Customers are considered within the external Macro-environment
False
True
7
A ---?--- is a right granted for any device, substance, method or process that is new, inventive and useful.
Franchise opportunity
Patent
Social network
Production license
8
Which one of the below is a dimension for innovation?
People
Paradigm
Place
Physical evidence
9
3 core concepts we use to manage innovation and entrepreneurship are...
innovation, entrepreneurship, creating value
innovation, creation, conception
input, transformation, output
vision, value, verocity
10
A focus on the intangible elements that provide value beyond the exchange is known as...
partnerships
customer co-creation
marketing exchange
service dominant logic
11
---?--- is an ongoing process that combines objectives and analysis to formulate and maintain a marketing plan.
PESTLE analysis
situational analysis
marketing planning
SWOT analysis
12
Incongruities is the gap between expectation and reality
True
False
13
Incubation is the third stage of the creativity process
True
False
14
which one of the below is NOT a barrier to innovation?
closed network
complacency
management of the idea process
insulation from new ideas
15
'Groupthink' is an advantage of group-level creativity
False
True
