Marketing

Brainstorming occurs when workers get together to socialize.

The type of medium an advertiser uses depends on ____.

Internet ad rates are based on _____.

What is distribution?

For which pricing method is it crucial to perform a breakeven analysis?

What is the main factor to consider when classifying products?

Television is the main advertising medium in the United States.

To reach customers, advertising uses a set format that is defined in terms of time or space.

Why do you think a business would set the price of their product above the competition?

Transit advertising is usually used in ____.

The "4 Ps" (product, pricing, place, promotion) make up which of these items?

An ad for a locally owned farm stand would most likely be _____.

An infomercial is a commercial that usually lasts ____.

Demographics do NOT include ____.

At what stage of the product life cycle do sales start to grow at a slower pace, or even level off?

Advertising is part of the marketing function called ____.

Distribution includes all of the following EXCEPT ____.

Nutrition data is included on the packaging of a food product. This shows what type of economic utility?

What is a sales promotion?

Market researchers commonly ask shoppers to ____.

After introducing products, marketers evaluate acceptance, track customers and their responses.

Agents, wholesalers, and retailers are examples of _______.

The consumer (B2C) market includes people who buy products to:

Direct mail is often referred to as _____.

Which of these statements defines the philosophy of marketing?

What is the term for the path that the product follows from the producer to the customer?

A prototype is ____.

What does the term physical distribution refer to?

The number of homes or people exposed to an ad is referred to as ____.

Some people support the inclusion in the marketing mix of a fifth “p,” which stands for ____.

All of the following are factors of media costs EXCEPT ____.

Businesses advertise for all of the following reasons EXCEPT _____.

Media planning includes _____.

In order to decide how and what to sell, companies need to know ____.

The average person only sees a few advertisements every day.

The main advertising medium in the United States is ____.

What's at the center of all the efforts for all elements of the marketing mix to work together?

Which promotional method involves direct communication between the sales person and the customer?

What is economic utility?

The function of marketing deciding how much to charge for products and services is called _____.

To market a product successfully, a company has to _____.

For the longest exposure (time), an advertiser would use _____.

Any form of communication a business uses to inform, persuade, or remind potential customers about their products

What is the term for unprocessed natural resources that are refined into end products?

What is the difference between a customer and a consumer?

Which of these products are goods?

Which of these market segments include both psychographic and behavioral factors?

Which of these statements describes Time utility?

What is a product?

What is the main reason why generic products can be sold at a reduced price?

Focusing market research and marketing mix strategies on people most likely to buy is ____.

Internet advertising costs are the same because potential audience size cannot be measured.

Selecting the right channel of distribution is part of the marketing mix strategy called ____.

What is the term that refers to a product's identity, as represented by its name and / or mark?

The document that lays out the details for how to focus marketing efforts on meeting the customers' needs and wants.

At what stage in the product life cycle would it be most likely to make a decision about deleting the product?

Which of these terms refers to the group of all the product lines offered for sale by a company?

Once the idea for a product is generated, ____.

The number of times an audience sees or hears an ad is referred to as ____.

TV audience measurement is collected by _____.

The last step of product development is ____.

Improving a product that is already on the market is part of the marketing function called ___.

Marketing a CD requires the same strategy as marketing diamond earrings.

A business that specializes in developing ads and ad campaigns for its clients is called _____.

The goal of test-marketing a product is to _____.

Marketing is used to find out if there is a demand for a product.

To meet a demand for a product, decide how and where customers will buy their goods and services.

Magazine ads have a longer life than newspaper ads.