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4.7 - Advertising Flashcards | StudBud

Explore/4.7 - Advertising

4.7 - Advertising

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Questions 12

Answers

1
Which advertising technique does this use?
Humor
Fear
Repitition
Bandwagon
2
Which advertising technique does this use?
Celebrities
Bandwagon
Nostalgia/patriotism
Fear
3
What is Coca-Cola's current advertising slogan?
Taste the feeling!
You can taste the difference quality makes.
Just for the taste of it!
Finger licking good.
4
What advertising technique is used?
appeals by association-bandwagon
appeals by association-testimonial
emotional appeals
loaded language
5
What is the definition of advertising
Telling a friend about a game you played
Making people aware a product exists
Getting a celebrity to promote a product
Talking to people in the street
6
Which type of advertising is used?
Humor
Fear
Plain folks
Snob appeal
7
What advertising technique is used?
Bandwagon
Humour
Scientific evidence
Testimonial
8
What's the point of advertising?
All of the above
Find where the consumer lives
Tell what the product is, how it's made, and what it does
Convinces a consumer to buy a product/ service
9
What are the 3 main objectives of Advertising?
Remind, Inform, Persuade
Reassure, Information, Pack
Remind, Inform, Transform
Reassure, Information, Pay
10
What advertising technique is used?
emotional appeal
appeals by association-bandwagon
loaded language
appeals by association-testimonial
11
What advertising technique is being used?
Pothos
Facts and Figures
Sex Appeal
Pathos
12
Which advertising technique is used?
Heartstrings
Bandwagon
Repetition
Bribery/rewards