What are the 5 key distribution flows?

Product, Ownership, Negotiation, Information, Promotion

studbud

Principles of Marketing Final

25 termsStudBud Administration28 plays

Test your knowledge on key concepts and strategies in marketing

Flashcards25 cardsFPractice quizPHost liveL

Questions 25

Answers

1
What does a compelling flyer headline need?
Only visual
Used at bottom
Funny and long
Big, bold, clear
2
What does strong branding require over time?
Consistent experiences
Celebrity endorsements
Color changes
Monthly rebranding
3
Why is consistent branding important?
Allows rebranding
Increases shelf life
Prevents value shift
No feedback needed
4
What is a core component of channel strategy?
Switch to DTC
Understanding buyer behavior
Reduce advertising
Hire more staff
5
What is a KPI marketers should track?
Number of likes
Conversion
Font usage
CEO approval
6
What should a CTA accomplish?
Product description
List ingredients
Prompt user action
Display awards
7
What is the benefit of visual-first content?
Delays attention
Encourages long-form
Stops the scroll
No need for CTA
8
What is a primary goal of flyer design?
Focus on aesthetics
Multiple themes
Grab attention quickly
Add detail
9
What describes a 'Push' strategy?
Sells DTC only
Customers ask for product
Products to retailers
Viral influencer marketing
10
What should you evaluate in a channel partner?
Office location
Logo design
Social followers
Performance
11
What is the difference between a slogan and a tagline?
Taglines are longer
No real difference
Taglines evoke image
Slogans never in ads
12
What is the goal of IMC (Integrated Marketing Communications)?
Separate branding
Multiple fonts
Consistent brand message
Single channel focus
13
What happens if a design is low quality?
Prints poorly
Improves on screen
Auto-corrects in Canva
Increases engagement
14
Which format works best for Instagram?
Panoramic view
Horizontal
Landscape
Square or vertical
15
Which format enhances mobile readability in ads?
High-contrast visuals
Horizontal layouts
Low-contrast fonts
Dense paragraphs
16
What are the 5 key distribution flows?
Retail, Wholesale, Digital, Mobile, Local
Awareness, Interest, Desire, Action, Loyalty
Price, Product, Place, People Process
Product, Ownership, Negotiation, Information, Promotion
17
What does 'Place' refer to in marketing?
Pricing tiers
Product packaging
Distribution channels
Customer feedback
18
What is the goal of urgency in promotions?
Reduce brand value
Replace social media
Create engagement
Increase efficiency
19
What makes a great message strategy?
Wordy and detailed
Based on logic
Neutral and generic
Clear and compelling
20
Why use a QR code on a flyer?
Decorates flyer
Displays copyright
Prevents waste
Easy access to info
21
What is a flyer best used for?
Legal disclaimers
Quick message delivery
User manuals
Team biographies
22
Which color practice is recommended for graphics?
Every brand color in logo
many fonts
Fill every white space
2-3 brand colors
23
Which font strategy is recommended for flyers?
Switch per bullet
5 different fonts
1–2 font styles
Always cursive
24
What should a product name evoke?
Emotion and brand identity
Industry jargon
Literal description
CEO's personality
25
Why do brands go Direct-to-Consumer?
Control and data access
Eliminate social media
Reduce quality
Focus on retail

Principles of Marketing Final Flashcards | StudBud

Principles of Marketing Final

25 termsStudBud Administration28 plays

Test your knowledge on key concepts and strategies in marketing

Flashcards25 cardsFPractice quizPHost liveL

Questions 25

Answers

1
What does a compelling flyer headline need?
Only visual
Used at bottom
Funny and long
Big, bold, clear
2
What does strong branding require over time?
Consistent experiences
Celebrity endorsements
Color changes
Monthly rebranding
3
Why is consistent branding important?
Allows rebranding
Increases shelf life
Prevents value shift
No feedback needed
4
What is a core component of channel strategy?
Switch to DTC
Understanding buyer behavior
Reduce advertising
Hire more staff
5
What is a KPI marketers should track?
Number of likes
Conversion
Font usage
CEO approval
6
What should a CTA accomplish?
Product description
List ingredients
Prompt user action
Display awards
7
What is the benefit of visual-first content?
Delays attention
Encourages long-form
Stops the scroll
No need for CTA
8
What is a primary goal of flyer design?
Focus on aesthetics
Multiple themes
Grab attention quickly
Add detail
9
What describes a 'Push' strategy?
Sells DTC only
Customers ask for product
Products to retailers
Viral influencer marketing
10
What should you evaluate in a channel partner?
Office location
Logo design
Social followers
Performance
11
What is the difference between a slogan and a tagline?
Taglines are longer
No real difference
Taglines evoke image
Slogans never in ads
12
What is the goal of IMC (Integrated Marketing Communications)?
Separate branding
Multiple fonts
Consistent brand message
Single channel focus
13
What happens if a design is low quality?
Prints poorly
Improves on screen
Auto-corrects in Canva
Increases engagement
14
Which format works best for Instagram?
Panoramic view
Horizontal
Landscape
Square or vertical
15
Which format enhances mobile readability in ads?
High-contrast visuals
Horizontal layouts
Low-contrast fonts
Dense paragraphs
16
What are the 5 key distribution flows?
Retail, Wholesale, Digital, Mobile, Local
Awareness, Interest, Desire, Action, Loyalty
Price, Product, Place, People Process
Product, Ownership, Negotiation, Information, Promotion
17
What does 'Place' refer to in marketing?
Pricing tiers
Product packaging
Distribution channels
Customer feedback
18
What is the goal of urgency in promotions?
Reduce brand value
Replace social media
Create engagement
Increase efficiency
19
What makes a great message strategy?
Wordy and detailed
Based on logic
Neutral and generic
Clear and compelling
20
Why use a QR code on a flyer?
Decorates flyer
Displays copyright
Prevents waste
Easy access to info
21
What is a flyer best used for?
Legal disclaimers
Quick message delivery
User manuals
Team biographies
22
Which color practice is recommended for graphics?
Every brand color in logo
many fonts
Fill every white space
2-3 brand colors
23
Which font strategy is recommended for flyers?
Switch per bullet
5 different fonts
1–2 font styles
Always cursive
24
What should a product name evoke?
Emotion and brand identity
Industry jargon
Literal description
CEO's personality
25
Why do brands go Direct-to-Consumer?
Control and data access
Eliminate social media
Reduce quality
Focus on retail