Sells-ATP2 Midterm Review

What fashion career learns about what dictates colors and fabrics for a specific season?

Giving store credit instead of full refunds for returned items is an example of which part of the M. Mix?

What part of the M. Mix do you use when trying to figure out your recovery costs of a product to break even?

What organization makes sure that safety standards are met?

Where do you find the purchase price of an article of clothing?

What part of the marketing plan includes a business' long term goals?

Items printed with the manufacturer's name on them are examples of:

If stores carry particular items based on the store's location, this is an example of?

What is a snapshot of how a business has been operating over a period of time?

What company can tell you that an online company has a good reputation, high standards or strong work ethics?

What type of research involves collecting research data about current and potential customers?

What is attached to clothing to help with brand or designer image?

Where in situation analysis do you say your product is better than others?

Which part of the marketing mix includes profit margins?

Which New York fashion show is held in Bryant Park?

If you notice the same or similar colors in all of the store window displays, you are seeing?

When a designer brings an entire collection to a private buyer, this is called?

Using demographic & geographic records of an area to determine a new store location is what part of the marketing plan?

Figuring out your profit margin is an examplee of which part of the M. Mix?

Fashions custom-made by premier fashion houses for a few exclusive clientele are called:

When you're invited to sell your "line" at a local department store, even though they don't carry your line, it's a?

A large billboard is an example of which part of the marketing mix?

When a store offers free shipping for online orders, this is which part of the M. Plan?

European pret-a-porter collections are essentially the same as which type of collection in the U.S. domestic markets?

Another name for Industry magazines/newspapers that are printed daily are called?

A press kit with bio of designer, collection photos & a press release emailed to journalists after a fashion show is a?

Contacting the local Chamber of Commerce for population/de mographic info is what type of research?

Which part of the M. Plan includes holding a specific sale at a certain time of year?

Which fashion area most likely anticipates which colors and designs popular in the 70s will reappear this year?

To increase sales, stores offer reward points for future purchases. This is what part of M. Mix?

Marketing and corporate goals are addressed in which part of the marketing plan?

Finding out which colors will be popular this spring based on Pantone color-trend forecasting is what type of research?

If a business covers their production costs and are ready to make a profit, this is what part of M. Mix?

Paying a monthly fee for a line of jewelry to pop up on Internet searches is an example of what part of the M. Mix?

What organization ensures that safety standards are met?

What act prohibits the use of lead paint on a garment?

Sales associates use _____ when they are trying to pull together designer pieces to create an outfit

What part of the mark. plan ensures that the marketing efforts stay on track and funds are spent wisely?

What organization tests for performance and safety?

Which part of the M. mix uses brand images or slogans to sell items?

What type of plan includes yearly objectives to promote a business?

Which part of the marketing mix considers how much space is necessary for the inventory supply on hand?

The purpose of a prototype is to:

Vogue, Cosmopolitan, Elle and InStyle are examples of what?

Photo numbered lists of models to be shown in a fashion show that is given to journalists/manufacturers' best customers?

What type of sleeve is separate from the fabric and needs easing into the armhole (armsyce)?

What part of the marketing mix considers color, style and quality of clothing?

In which part of the M. PLan are SMART goals placed?

Trying to decide to sell your products on the internet is which part of the marketing mix?

When a store manager looks at merchandise reports to see what items are not selling well, what marketing method is this?

Designers know they will receive the greatest exposure for their collections at which international market?

During which part of the marketing plan do you consider how a product is different or better than the competition?

Why do buyers stagger domestic and international market orders?

What federal agency is considered the market place police that protect consumers from false ads & unfair trade practices

The shelving, racks and cardboard fixtures used to improve visual merchandising are called?

Why are most domestic and international fashions mass-produced?

Which agency can issue a recall on pj's that violated the Flammable Fabrics Act?

Comparing one apparel line to what another line offers is what part of the situation analysis?

Govt. issued ID's, retail licenses, wholesale tax#s & business credit cards are what type of collective documentation?

A promotional plan for advertising, sales, promotions, public relations and selling are which part of the marketing plan