Unit 1 Sports and Entertainment Marketing

Question 1

Statistics that describe a population in terms of personal charactertistics such as age, gender

Accepted Answer

Demographics

Question 2

Copyrights are granted for 20 years to protect the owner's product

Accepted Answer

False

Question 3

Form of communication that relies on another industry to promote its product or services

Accepted Answer

cross promotion

Question 4

The difference between sports marketing and entertainment marketing is

Accepted Answer

All of the above

Question 5

Sponorships and endorsements are the same thing

Accepted Answer

False

Question 6

As humans, we must have all the following except

Accepted Answer

jewelry

Question 7

When you ___ your price, demand will increase; when you ___ your price demand will decrease.

Accepted Answer

decrease; increase

Question 8

Product related to or created from the core product

Accepted Answer

ancillary product

Question 9

Spy Kids the video game is an ancillary product

Accepted Answer

True

Question 10

A man visits Nike once a month because he is happy with the company's product. This is called

Accepted Answer

consumer loyalty

Question 11

The legal protection of a creator's intellectual property or products

Accepted Answer

copyright

Question 12

A business that involves one owner

Accepted Answer

sole proprietorship

Question 13

Protection granted for 20 years

Accepted Answer

patent

Question 14

Protection granted for the life of the author plus 70 years

Accepted Answer

copyrights

Question 15

Developing, promoting, and distributing products or services to satisfy needs and wants

Accepted Answer

Marketing

Question 16

Educate consumers, create interest & desire, make sale & create image for a company & products

Accepted Answer

promotional activites

Question 17

A product is a good or service that any for-profit industry sells to its customers

Accepted Answer

True

Question 18

An endorsement is any form of communication used to persuade people to buy products

Accepted Answer

False

Question 19

A consumer purchases the product or services whereas the customer uses the product or service.

Accepted Answer

False

Question 20

A specific group of consumers that an organization selects as the focus of its marketing plan

Accepted Answer

target market

Question 21

Getting the authorized use of someone's song is and example of piracy

Accepted Answer

false

Question 22

The main product

Accepted Answer

core product

Question 23

Study of the choices and decisions that affect making, distributing and using goods/services

Accepted Answer

Economics

Question 24

Unforeseen events or obstacles that can negatively affect a business

Accepted Answer

risk

Question 25

The unauthorized use of an owner's or creator's music, movie or other copyrighted material

Accepted Answer

Piracy

Question 26

When there are two or more owners

Accepted Answer

partnership

Question 27

Approval or support of a product or idea, usually by a celebrity lending their image to product

Accepted Answer

endorsement

Question 28

A payment for material that has been legally declared as belonging to the creator

Accepted Answer

royalty

Question 29

Goods are tangible and services are intangible

Accepted Answer

True

Question 30

The promotion of a company in association with a property

Accepted Answer

sponsorship

Question 31

Competition based on __ follows the concept of demand elasticity and available substitutes

Accepted Answer

price

Question 32

Profit is the money given after all costs and expenses of a business are paid

Accepted Answer

True

Question 33

The struggle among companies for customers

Accepted Answer

competition

Question 34

Consumer loyalty means always watching a team you don't like

Accepted Answer

False

Question 35

Sports and entertainment industries have become 2 of the least profitable industries in the US

Accepted Answer

False

Question 36

A strategy to offset business risks

Accepted Answer

risk managment

Question 37

A corporate box in stadiums is an example of

Accepted Answer

Sponsorships

Question 38

Buying a happy meal at McDonald's and receiving a free Disney toy is an example of

Accepted Answer

promotional tie-in

Question 39

Money left to spend after necessary expenses are paid

Accepted Answer

Discretionary income

Question 40

The five P's consist of people, profile, price, product, and place.

Accepted Answer

False

Unit 1 Sports and Entertainment Marketing

Questions 40

Unit 1 Sports and Entertainment Marketing

Questions 40