What is marketing about?

Marketing is about understanding customers.

What is the marketing mix?

Product, price, place, promotion.

Which of the following is a marketing strategy ?

Growing business by offering a seasonal discount of 10%.

How does the Premier Inn use marketing ?

Developing TV adverts to meet customers needs or wants.

Marketing is about meeting the needs and wants of customers.

Political,Economic,Social,Technology,Legal,Environmental.

What does PESTLE evaluate ?

The external factors that affect an organisations decisions

What are marketing objectives?

Marketing objectives are the specific targets for marketing.

Travel and tourism organisations use social media to ?

Market their products and services.

Which of the following is an example of a marketing objective?

Achieve a 95% customer satisfaction rating.

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Unit 5 - Travel and Tourism - Lesson 1 marketing introduction quiz

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marketing

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Questions 15

Answers

1
Marketing is only really about advertising?
False
True
2
What is marketing about?
Marketing is about finances.
Marketing is about suppliers.
Marketing is only about selling to the customers.
Marketing is about understanding customers.
3
What is the marketing mix?
Product, price, place, process.
Price, place, public, promotion
Product, price, position, project.
Product, price, place, promotion.
4
What can a market be broken down into?
Bits.
Halfs.
Sections.
Segments.
5
Which of the following is a marketing strategy ?
Growing business by offering a seasonal discount of 10%.
Growing business by taking on more employees.
Growing business by buying more land.
6
How does the Premier Inn use marketing ?
Researching customers needs or wants.
Developing TV adverts to meet customers needs or wants.
Giving away free toiletries.
Developing new merchandise.
7
In travel and tourism the highest growing form of communication is ?
Emails.
Letters.
TV adverts.
Social media.
8
What is marketing ?
Marketing is about meeting the needs and wants of customers.
Marketing is about competing with competitors.
Marketing is about creating new products.
Marketing is only about advertising.
9
What is PESTLE?
Political,Entry fee,Social,Technology,Life,Environmental.
Political,Economic,Social,Technology,Legal,Environmental.
Process,Economic,Social,Technology,Legal,Environmental.
10
What does PESTLE evaluate ?
The internal factors that affect and organisations decisions
The internal factors that affect competitors.
The external factors that affect an organisations decisions
11
What are marketing objectives?
The same as company objectives.
Marketing objectives are not specifically targeted.
Marketing objectives are the specific targets for marketing.
12
Travel and tourism organisations use social media to ?
Contact suppliers.
Assess the market size.
Market their products and services.
13
Easy jet uses social media marketing to connect with its customers ?
False
True
14
Which of the following is an example of a marketing objective?
Creating relationships with 50% more suppliers.
Achieve a 95% customer satisfaction rating.
Increasing employees by 10%.
15
Marketing is about understanding customers needs and wants ?
True
False

Unit 5 - Travel and Tourism - Lesson 1 marketing introduction quiz Flashcards | StudBud