Marketing Basics

Good marketers know that changing one marketing mix element affects __.

Segmentation based on occasion response, rate of use, and loyalty response is ___. (why you buy?)

Having Halloween candy and costumes available six weeks prior to and through Halloween.

Deals w/ determining prices, markups, markdowns, to maximize returns & meet the customer's value perception.

This economic utility deals with having products available where they are needed.

Create an Instagram page for the store is a?

Marketing function dealing with moving, storing, locating, and transferring goods and services. AKA channel management.

Deals with gathering, storing, and analyzing data (information) through research to help put together a marketing plan.

Being able to choose between a Gallon, Half-Gallon, Quart or pint plastic carton is what type of economic utility?

Marketing function deals with obtaining, developing, maintaining, and improving the product-service mix.

Segmentation based on location such as city, rural, Midwest, United States, or even Holland/Zeeland is ___.

Allowing customers to purchase products by paying with cash, using a credit card, Venmo, or even a layaway program.

This economic utility deals with making sure that customers are aware of what products are being offered.

This economic utility deals deals with creating a product in the size, shape, or color, etc. that a customer prefers.

M&M's putting its products in as many places as possible that make sense (ie. grocery stores, machines, gas stations)

The specific group of people you want to reach with your marketing is known as your

Create a postcard to mail out before the holiday season

product that satisfies a consumer's wants and needs

marketing function dealing with concepts/strategies used to develop specific marketing strategies to a target audience.

Deals with informing, persuading, & reminding customers about a business &/or its products in commercials, flyers, etc.

Segmentation based on a person's opinions, hobbies and interests is ___.

Increase awareness of the school stores in the Zeeland community

develop a commercial to air on local television

This economic utility deals allowing your customers to purchase products through a variety of options.

Which of the following functions represent the 4 P's?

This economic utility deals with having products available when they are needed.

Developing commercials, flyers, and in-store displays to help launch new products.

Marketing function deals with determining customer needs through planned personalized & usually F-2-F communication.

Develop a promotional campaign using the promotion function.

Segmentation based on categories such as age, gender identification, income level, life stage, occupation, and religion,

When marketers determine their tactics, they make sure their tactics ___.