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Magazine Industry
Who distributes the Big Issue?
Who wrote the Money article?
Magazine Industry
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Answers
1
Who wrote the Money article?
Elizabeth Kendall
Shelia Black
Robert Carrier
Jenepher Wolff
2
Who distributes the Big Issue?
Netflix
Vendors
WHSmith's and other newsagents
Volunteers
3
What article is written by a celebrity contributor?
Heatwave Holiday Fashion
Cutex Advert
Imperial Leather Advert
Picnics, adventurous, fictitious and romantic
4
This makes Vogue seem like...
A rip-off
A bargin
A high quality magazine
An opinion leader
5
Who has previously guest edited the magazine and is interviewed by Polly Delvin in the set edition?
Donald Judd
Bridget Riley
Roy Litchenstein
Andy Warhol
6
What key social changes happened in the 1960s?
Divorce Act (1969)
Abortion Act (1967)
Contraceptive Pill (1961)
Legalisation of same-sex marriage (1963)
7
What does this show about the relationship between advertising and magazines?
Loving
Symbolic
Symbiotic (mutual benefit)
Evolutionary
8
Which celebrity helped with this marketing campaign?
Andy Murray
David Walliams
Chris Packham
Zoella
9
Which online newsstand does the Big Issue use to sell their magazines?
Cell
OnlineNewstand.co.uk
Magzter
Zinio
10
What audience does this target?
ABC1
Strugglers
C2DE
Reformers
11
Which artists have designed covers for the Big Issue?
Ben Eine
Ralph Steadman
Banksy
Andy Warhol
12
What does the Big Issue Invest do?
Protest outside Parliament and lobby politicians
Sells synergetic merchandise and gives profits to the homeless
Invests between £200,000 and £3 million in social enterprises and charities
Support the homeless on mental health, abuse and housing with workshops
13
What are the 3 adverts on the advertising page of the Big Issue?
Revlon
Red Molotov
Southdown Duvets
Chain of Hope
14
How much did this edition of Vogue cost?
1 shilling
3 shillings
4 shillings
2 shillings
15
What is the caption for this photo?
"I wear it with a long candyfloss pink waffle pique skirt and belt"
"I wear it with a long chartreuse waffle pique skirt and belt"
"I wear it with a long cyan waffle pique skirt and belt"
"I wear it with a long icy white waffle pique skirt and belt"
16
When raising awareness on his social channels, how many likes did Wicks receive across all platforms?
Over 60,000
Over 50,000
Over 40,000
Over 30,000
17
What is the Vogue Fashion Fund?
A fund which gives financial support to new designers
A fund which gives moral support to new designers
A fund which allows Vogue to keep publishing new magazines
A fund which gives lessons to new designers
18
What did this rebranding result in?
Increase in sales
Decrease in sales
19
What brand has royal appointment?
Imperial Leather
Revlon
Cutex
Rayne Shoes
20
Where does excess revenue on the Big Issue go?
To the readers
To the government
To the owners
To the homeless
21
What does this suggest that Vogue does?
Reduce its production values
Ignores famous photographers
Offers good work-experience
Discovers and nurtures new talent
22
What is co-opt?
The process of reviewing and correcting the design and copy of print media
When aspects of a particular subculture are exploited for financial gain
Facts and figures about a publication are displayed in colourful format
The creation of print media using a computer software
23
Who did the Big Issue secure a £50,000 grant from when they were setting up in 1991?
The Body Shop
McDonald's
Toys'R'Us
John Lewis
24
Who wrote 'Picnics, adventurous, fictitious and romantic'?
Shelia Black
Jenepher Wolff
Antonia Fraser
Elizabeth Kendall
25
When was the set edition of Vogue published?
July 1963
July 1961
July 1967
July 1965
26
In the Holiday Heatwave Fashion article, what is the brand of the black wool sweater?
Jaeger
Louis Vuitton
Kurt Geiger
Chanel
27
Who was co-founder of the Big Issue, Gordon Roddick married to?
Founder of The Body Shop
Founder of McDonalds
Founder of John Lewis
Founder of Toys'R'Us
28
What did the Vogue Fashion Fund inspire?
An insert in the Times Newspaper
A song by Madonna
A reality TV show in America
A travel company, taking customers to landmark fashion destinations
29
Who was Shelia Black?
First female writer for the Daily Mirror
First female writer for the Independent
First female writer for the Financial Times
First female writer for the Daily Mail
30
Who owns the Big Issue?
Dennis Publishing
Conde Nast
The Big Issue Ltd
Hearts
31
In the 1960s, how many copies of women's magazines were being sold per week?
12 million
6 million
10 million
8 million
32
Who owns Vogue (from 1909)?
Conde Nast
Dennis Publishing
Future Publishing
DC Thompson
33
Which of the following sectors has Vogue diversified into?
Holidays (eg VogueAir)
Education (eg Conde Nast Fashion and Design College)
Shopping (eg Conde Nast Boutique)
Food and Drink (eg Cafe Vogue)
34
What is Zinio?
Europe's largest digital newstand
The world's largest digital newsstand
The country's largest digital newsstand
35
What is Vogue dependent on for its profit?
Vogue Cafe
Posters advertising Vogue
Adverts inside Vogue
Charity donations
36
What does Vogue's reputation for a risk-taking brand help establish?
The magazine's high production values
The magazine's low production values
A high retail price
Their brand identity
37
Who does the Big Issue collaborate with on for cover photos and interviews as well as inviting them to guest edit?
The Homeless
Their Readers
Politicians
Celebrities
38
How much can a vendor buy/sell a copy of the Big Issue for?
£1.25/£2.50
£1/£2
£2.25/£4.50
£2/£4
39
What is the result of having artist design front covers?
Increases the Big Issue's influence
Creates 'collector's editions' and increases production values
Aligns the magazine with a political ideology
Makes the magazine more similar to high-end brands like Vogue
40
Which of the following are features of the Big Issue's manifesto featured on the content's page?
WE BELIEVE in trade not aid
WE BELIEVE in fighting for the homeless
WE BELIEVE in a hand up, not a hand out
WE BELIEVE poverty is indiscriminate
41
What does the Big Issue online shop do?
Protest outside Parliament and lobby politicians
Support the homeless on mental health, abuse and housing with workshops
Sells synergetic merchandise and gives profits to the homeless
Invests between £200,000 and £3 million in social enterprises and charities
42
When was the British version of Vogue launched?
1892
1916
1965
1998
43
Who paid for a new app which allowed the Big Issue to be accessed digitally?
Captain Tom Moore
Joe Wicks
Mo Farah
Mr Motivator
44
How many copies does Vogue sell per month?
400,000
300,000
500,000
200,000
45
Where was Vogue initially launched?
America (1892)
Russia (1998)
Britain (1916)
Italy (1965)
46
In which other countries are their editions of the Big Issue?
Japan
South Korea
Australia
All of the above
47
In how many countries does Zinio operate?
174
348
57
696
48
In the Holiday Heatwave Fashion article, what brand of sandals is the model wearing?
Chanel
Louis Vuitton
Jaeger
Kurt Geiger
49
In which of the following countries is Vogue published?
Italy
Russia
Britain
Japan
50
How many copies did the Big Issue sell per week at its peak?
300,000
200,000
50,000
125,000
51
Who purchased Conde Nast in 1960?
Samuel L. Newhouse to form Advance Publications
Louis S. Housenew to form Advance Publications
Louise L. Housenew to form Advance Publications
Sarah L. Newhouse to form Advance Publications
52
What is content marketing?
Distributor strategy which values the creation of relevant, quality content
Publishing strategy which values the creation of relevant, quality content
Marketing strategy which values the creation of relevant, quality content
Circulation strategy which values the creation of relevant, quality content
53
Who publishes the Big Issue?
The Big Issue Ltd
Dennis Publishing
Conde Nast
Hearts
54
On Zinio, what are the 2 buying options?
One-off purchase
12 issue subscription
6 issue subscription
13 issue subscription
55
How did Vogue editor Anna Wintour change the way Vogue worked? (Other magazines soon followed and made similar changes)
Focussed on the woman's body, not just her face
Featured Hollywood actresses, not just models
Featured political campaigners and aligned Vogue with a political party
Began Teen Vogue and Men's Vogue
56
What does the Big Issue Foundation do?
Sells synergetic merchandise and gives profits to the homeless
Invests between £200,000 and £3 million in social enterprises and charities
Support the homeless on mental health, abuse and housing with workshops
Protest outside Parliament and lobby politicians
57
This means that the Big Issue is a...
Non-profit company
Conglomerate
Profit-making company
58
How many copies did the Big Issue sell per week in 2011?
125,000
300,000
50,000
200,000
59
What is Antonia Fraser?
Model
Author
Actress
Painter
60
In 1995, what did the Big Issue set up?
Big Issue online shop
Big Issue Invest
Big Issue Creative
Big Issue Foundation
61
In 2005, what did the Big Issue set up?
Big Issue online shop
Big Issue Creative
Big Issue Foundation
Big Issue Invest
62
Who has appeared on the cover photo of the Big Issue?
Dalai Lama
Robert Downey Jr
Prince Harry
David Bowie
63
What is the Conde Nast Luxury Conference?
An event showcasing Vogue's previous issues
A series of talks and events led by designers
A conference for those wanting to be employed by Conde Nast
64
Of these whose work can be won in a competition in the set edition of the magazine?
Andy Warhol
Ben Eine
Ralph Steadman
Banksy
65
When did Conde Nast purchase Vogue?
1903
1912
1906
1909
66
After the Big Issue rebranded in 2011...
Price increased to £3
More focus was put on social reform and politics as well as entertainment
Price decreased to £2
Featured more regular celebrity columnists like footballer Joey Barton
67
Why does the Big Issue use Zinio?
To target strugglers who may not have time to pick up a copy
To reduce pressure on vendors, selling the magazine and make selling easier
To target an older audience, who are less likely to be out and about
To create additional sales to support social enterprise aspects of its work
68
What risks have been taken by Vogue?
First magazine to use an African-American model in 1974
Establishing Men's Vogue in 2005 and Teen Vogue in 2003
Contracted with Sun Engraving Printers in 1932, pioneering colour printing
Becoming an international brand
69
As part of this marketing campaign, what did celebrities do?
Record short clips and share them on their social channels
Buy copies of the magazine
Launch a single promoting the Big Issue's cause
All of the above
70
What did this increase awareness allow the Big Issue to get?
More shelters for their vendors
Their own charity shop in Oxford Street which would open after lockdown
The government to let vendors sell papers door-to-door
Premium space in stores (eg Co-op) without a large price or long lead time
71
How much does a full page advert on Vogue cost?
£360,000
£36,000
£3,600
£360
72
In 2016, what did the Big Issue set up?
Big Issue Foundation
Big Issue online shop
Big Issue Creative
Big Issue Invest
73
What are these adverts for?
Public Information
Technology
Beauty products
Charities
74
What is the slogan of the Big Issue shop?
"Shopping with a social echo"
"Shopping with a political ambition"
"Shopping with a social dream"
"Shopping to spark political protest"
75
In the 1960s, how many girls were in higher eduaction?
38,000
26,000
12,000
None
76
Which photographer, whose work is used in the Picnics article, featured in Vogue before he became famous?
Helmut Newton
Cecil Baton
Henry Clarke
77
Which magazines use Zinio?
The Knitter
The Big Issue
Trout and Salmon
Vogue
78
Following a significant marketing drive, how many subscriptions were sold in the first 7 weeks?
1,000,000
10,000
1,000
100,000
79
What is a standfirst?
Short 'blurb' placed between the headline and main article.
Short phase encapsulating the magazine's essence, often below the masthead
Consistent use of stylistic features
Key phases from the article which are in larger font to attract the reader
