IB Business Unit 4: Marketing Quiz

Question 1

Which of the following a Cuegis term?

Accepted Answer

Ethics

Question 2

Which of the following affects the Price of a product?

Accepted Answer

Supply, Demand

Question 3

Which of the Following is Below the Line Promotion

Accepted Answer

Word of Mouth

Question 4

Which one is not, not, not a type of market research?

Accepted Answer

Marketing Launch

Question 5

Which of the following companies has the worst branding.

Accepted Answer

Jimmy Johns

Question 6

Which of the following is an extension strategy for the life cycle of a product

Accepted Answer

Price Reduction

Question 7

Which of the following isn't one of the 4 P's?

Accepted Answer

Producer

Question 8

During the R&D stage of product life cycle what amount of profit is earned?

Accepted Answer

None

Question 9

Which one of the following describes a dog in the Boston Consulting Group Matrix (BCG)?

Accepted Answer

Low Market Share, Low Growth

Question 10

In the Product Position Map what is Cowboy Products

Accepted Answer

Low Quality, High Priced

Questions 10