What is Cloud Computing?

An IT stack running on someone else's datacenter

What does a "Customer Success" team do at a SaaS company?

Work with new customers to increase adoption

Why are CRM systems so important?

Stores Customer Information & Tracks Interactions

The main Problem RevenueGrid solves for customers

Merges static CRM data with active email and calendar data

EXAM Sample: Which of the following are not a lead gen tactics used by any of the apps we've studied this semester?

Sending mass emails and cold calling those contacts the next day.

What is the "IT Stack"?

A framework showing datacenter technology.

Exam Sample: What is the BEST explanation for why students should learn about Sales & Marketing Technologies?

Students can gain advantages early in their career and for early success.

How would you intelligently describe the Marketing Funnel to a colleague?

It's a framework that guides the marketing process.

How would you intelligently describe the Sales Process to a colleague?

It's a framework that helps guide Sales People in how they work.

In many companies, Sales and Marketing Teams are often...

Not well aligned with each other.

studbud

MKTG3800 Mid-Term Prep

22 termsStudBud Administration11 plays

Spring 2022 class

Flashcards22 cardsFPractice quizPHost liveL

Questions 22

Answers

1
What is Cloud Computing?
Computers running on mountain tops
Software you don't own
An IT stack running on someone else's datacenter
Computers you don't own
2
What does a "Customer Success" team do at a SaaS company?
Follow-up on leads provided by Marketing
Respond quickly to technical support issues
Work with new customers to increase adoption
Generate Leads for Sales
3
Why are CRM systems so important?
Controls Operating Costs
Stores Customer Information & Tracks Interactions
Manages Sales and Marketing Teams
Increases User Adoption
4
The main Problem RevenueGrid solves for customers
Uses Big-Brother tactics to force Sales People to sell more.
Creates dashboards for Sales Managers
Merges static CRM data with active email and calendar data
Updates CRMs with Digital Marketing data
5
Why do we use Frameworks?
To support heavy objects
To complexify simple things
To build things higher
To simplify complex concepts
6
EXAM Sample: Which of the following are not a lead gen tactics used by any of the apps we've studied this semester?
Using targeted digital ad campaigns and Marketing automation using Hubspot
Sending mass emails and cold calling those contacts the next day.
Free trials offered on their web site or the Salesforce AppExchange.
Hosting cool events that draw in prospects and capture CRM contact Info.
7
What is the "IT Stack"?
A Technical Diagram for SaaS
Pancake Breakfast in Silicon Valley
Software that runs in the cloud
A framework showing datacenter technology.
8
Hubspot is most closely associated with...
Sales Management
Marketing Automation
CRM
Outbound Marketing
9
Which is NOT a characteristic of Inbound Marketing?
Targeting
Interrupting
Educating
Attracting
10
One of the Biggest Challenges faced by Sales and Marketing Tech companies.
Developing quality software
User Adoption
Getting VC Funding
Reducing Costs
11
Benefits of SaaS for customers do NOT include...
Easy to Cancel
Low Maintenance Cost
Easy to Customize
Lower up-front cost
12
Examples of Inbound Marketing Content, except...
Commercials on network TV
Blog posts & articles
eBooks & Whitepapers
Emails and Videos
13
Exam Sample: What is the BEST explanation for why students should learn about Sales & Marketing Technologies?
Every business needs these technologies.
Being tech-savvy is critical for every student these days.
Students can gain advantages early in their career and for early success.
Everyone will have to use these technologies at some point.
14
ZoomInfo's Key Value Proposition
More Customer Data
More Leads
User Adoption
Enriched Prospect Data
15
OneMob's key value proposition includes...
Sending videos via email
Increasing User Adoption
Enriching CRM data with Video content
Differentiating sales messages
16
Which of the following is NOT a SaaS app?
Salesforce
Google Docs
They're all SaaS apps
Netflix
17
Which is NOT a label used for Leads?
Bottom of Funnel
Hot or Cold
Top of Funnel
Marketing or Sales Qualified
18
How would you intelligently describe the Marketing Funnel to a colleague?
It's a framework that guides the marketing process.
It's a way to show how digital advertising works.
It's template for how sales people work.
It's huge inverted triangle.
19
What is a common & effective marketing tactic used by SaaS companies?
Google Ads
Free Schwag
Free trials
Free drinks
20
How would you intelligently describe the Sales Process to a colleague?
It's a framework that explains how Marketing Campaigns work.
It's a framework that helps guide Sales People in how they work.
It's how Sales People get paid.
It's a diagram that shows Sales Team structure.
21
In many companies, Sales and Marketing Teams are often...
Completely dysfunctional.
Competing for Executive attention.
In complete synch with each other.
Not well aligned with each other.
22
Which is NOT a key feature of Salesforce?
Successful Public Company
Thousands of Partners
SaaS Software
CRM System

MKTG3800 Mid-Term Prep Flashcards | StudBud