Marketing Chapter 1 Review

Question 1

After watching cartoons, Bobby asked his mom to buy him Honey Nut Cherrios. Bobby is the...

Accepted Answer

consumer

Question 2

Percentage of total sales generated by competing companies.

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Market share

Question 3

Deciding how goods get into customers hands.

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Channel of distributio

Question 4

Transforming old glass bottles into beautiful new sculptures is an example of ________ utility.

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form utility

Question 5

Buy one get one free is an example of

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Pricing

Question 6

Which economic utility increased when fast food restaurants began accepting credit cards?

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possession utility

Question 7

Shopping at Target and paying cash for your purchase is a functino of ________

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Possession utility

Question 8

Which of the following utilities is not directly related to marketing?

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form utility

Question 9

Planning, promoting, and distributing products.

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Marketing

Question 10

Providing customer with goods and services they want.

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Pricing

Question 11

The added value of a prouct in economic terms.

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Utility

Question 12

Informing, persuading, or reminding potential customer about a product or service is called

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Promotion

Question 13

Businesses that buy products for use in their operations.

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Industrial market

Question 14

Deciding how much to charge for goods and services.

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Pricing

Question 15

Product, price, place, promotion.

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Marketing mix

Question 16

Obtaining, developing, or improving a product.

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Product/service management

Question 17

People who share similar nees and wants and who can prucahse your product.

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Market

Question 18

At the end of her one-week stay at a luxury hotel, Jennifer completed a survey about the hotel.

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market research

Question 19

The owner of a miniature golf business provides her customers with?

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a service

Question 20

Tangible items

Accepted Answer

Goods

Questions 20