The rule of three states:

every presentation you create should have a beginning, a middle, and end

What is the best way to handle rumors or negativity in your social media community?

address the negative comment without removing it

A social media strategist is planning a campaign to promote a seminar. What is a good call to action?

Seminar space is limited. Click here to reserve your seat now.

Which of the following is true about curated content?

can improve brand visibility and engagement.

In a social media campaign, what is a "call to action"?

A link, button or graphic that encourages the user to click

What is the most important thing you can do to gain trust and be viewed as more than just a marketer on social media?

Communicating with the audience by commenting on postings

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Social Media Lesson 4, 5, 6 Review

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Questions 15

Answers

1
You want to put up some pictures and videos on a mobile platform. What platform should you use?
Snapchat
LinkedIn
Facebook
SlideShare
2
The rule of three states:
express your concept, emphasize the concept, and make it memorable
you should provide a problem, a solution, and a result
every presentation you create should have a beginning, a middle, and end
limit the body of your presentation to three main points
3
The largest, most widely used social media in the world is
Facebook
Snapchat
TikTok
Instagram
4
What is the initial group of people who will view or listen to your presentation?
Primary Audience
Secondary audience
Target Audience
Evaluators
5
What kind of social media platform would be best to show images of something?
Instagram
LinkedIn.
Twitter.
Facebook
6
Which of the following social media platforms audience has the highest income?
Facebook
Snapchat
LinkedIn
Instagram
7
What is the best way to handle rumors or negativity in your social media community?
remove the negative comment
retaliate against the negative customer
address the negative comment without removing it
block negative followers
8
A social media strategist is planning a campaign to promote a seminar. What is a good call to action?
Seminar space is limited. Click here to reserve your seat now.
Click here for free PDF download.
Free seminar about _______________ changes!
Add this to your calendar now!
9
Which of the following is true about curated content?
can improve brand visibility and engagement.
often more expensive to obtain.
takes longer to obtain than original material.
often outdated and irrelevant in todays market.
10
Which of these is answers the question "Why are you doing this campiagn?"
Business Strategies
Business Goals
Mission Statement
Target Market
11
In a social media campaign, what is a "call to action"?
A link, button or graphic that encourages the user to click
Something that can be used to motivate your followers to promote your brand
instruction to the audience to provoke them into going to your store
idea or reason for active audience members to go out and pursue
12
What is the most important thing you can do to gain trust and be viewed as more than just a marketer on social media?
Have a dedicated customer service representative available 24/7
Promote your company, product or brand in every one of your postings
Communicating with the audience by commenting on postings
Create memorable postings and create original content
13
In order to share industry news with peers, you should use a
microblog
webinar
business blog
live streaming
14
What is the main factor to consider when selecting a Social Media Platform?
User interface
Size
Target audience
Availability
15
When looking for influencers, what should a company focus on?
The 90/9/1 Rule
The 80/20 Rule
Reach, relevance and resonance
Promotion, sharing and engagement

Social Media Lesson 4, 5, 6 Review Flashcards | StudBud