Hogan's Pre-Assessment: Sports & Entertainment Business Marketing Unit

Question 1

Which of the following is an example of an Intangible Product?

Accepted Answer

Tennis Lessons

Question 2

Infrastructure is important because it:

Accepted Answer

Supports residents, tourists, and contributes to the economy

Question 3

Which of the following is an example of a "Core" sports product?

Accepted Answer

Players & Arena

Question 4

LeBron James Earned $53 Million from Endorsements and ONLY earned $20 Million in Salary

Accepted Answer

True

Question 5

Market segmentation is a way of analyzing

Accepted Answer

a market by specific characteristics to create target market

Question 6

How is a purchase by a sports consumer similar to a "vote"?

Accepted Answer

The purchase equals a decision of approval by the consumer

Question 7

Which is NOT a "function" of Infrastructure?

Accepted Answer

Nachos

Question 8

Who won the World Series this past season?

Accepted Answer

Chicago Cubs

Question 9

What are the goods, services, or ideas related to sports that provide customer satisfaction?

Accepted Answer

Products

Question 10

Successful "Market Segmentation" requires understanding four basic elements:

Accepted Answer

Geographics, Demographics, Psychographics, Product Benefits

Question 11

2 categories that affect a consumer's decision to spend money on or participate in sports are:

Accepted Answer

Environmental & Individual Factors

Question 12

An example of "Grassroots" Marketing is:

Accepted Answer

Handing out flyers announcing a Grizzly Basketball Game

Question 13

Loss of the opportunity that is passed up in order to receive something in exchange is called:

Accepted Answer

Opportunity cost

Question 14

The TOTAL assortment of products that a company makes and/or sells is called:

Accepted Answer

The Product Mix

Question 15

What is a sports consumer?

Accepted Answer

Someone who watches or listens to sports, Someone who plays or officiates sports, Someone who purchases or collects items related to sports, Someone who reads or uses items related to sports

Question 16

"Product Line" is:

Accepted Answer

A group of closely related products

Question 17

An "Extension" product might be:

Accepted Answer

Michael Jordan jersey, Baseball Cards, Colorado Rockies Coffee Mug, Photo Opportunity with Professional Athlete after a game

Question 18

Product "Mix" includes more items than Product "Line"

Accepted Answer

True

Question 19

Physical goods that offer benefits to the customer are called:

Accepted Answer

Tangible Products

Question 20

Development of an area (public systems, services, and facilities) to make a location function:

Accepted Answer

Infrastructure

Hogan's Pre-Assessment: Sports & Entertainment Business Marketing Unit

Questions 20

Hogan's Pre-Assessment: Sports & Entertainment Business Marketing Unit

Questions 20