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CAN-310 Final Exam Review Session Flashcards | StudBud
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CAN-310 Final Exam Review Session
CAN-310 Final Exam Review Session
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Similar Concepts, Frameworks, Topics & Questions that you're likely to see on the Final Exam.
Flashcards
18 cards
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Practice quiz
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Questions
18
Answers
1
First Mover Advantage is most connected with which of the cases
Privateer
Molson-Coors
Tokyo Smoke
Martha Stewart
2
Which of these 3-pronged 'Business Hurdles' is often associated with Design Thinking
Grades out well in re to > Problem Worth Solving, Great Timing, Great Story
Checks out in terms of Hacker/Hipster/Hustler & Founder/Cofounder/Joiner
Desirable to customers, Feasible to build, Viable from economic standpoint
Checks out in re. to > Explosive Growth + Network Effects+Recurring Revenue
3
Why are pitch decks a big deal for cannapreneurs?
They aren't anymore. Video decks have replaced PPT decks.
A pitch deck is required for virtually any type of license.
They're important because they're relatively easy to do well.
Pitch Decks are the standard way to shop around ideas to investors
4
Why would it be beneficial for the government to cultivate an ecosystem of powerful brands in the cannabis industry?
It flat out wouldn't be. Full stop, cherry on top. End of story. #Donezo
It helps chip away at stigmas when Martha Stewart & the like are on board
It sets the stage for innovation in the space, as competition cures all.
Said ecosystem could prove a powerful deterrant against black/gray markets
5
How might canna-preneurs channel Bryan Chesky (Airbnb CEO) in their pursuits?
All of the above.
Be willing to move somewhere with a more favorable market environment.
Do things that don't scale.
Lean into the idea of being 'Ramen Profitable' for long stretches of time.
6
Cannapreneurs attempting to play in which of the following competitive spaces are said to be at the highest risk.
Distribution, cultivation & production of secondary products.
Dispensaries
ASF (ancillary service firms)
DTC Operators like Meadow, Eaze, Drizly, Uber, etc
7
The concept of 'Crossover Appeal' applies to which case study protagonists
Martha Stewart
All of the Above
The Privateer braintrust
Alan Ghertner of Tokyo Smoke
8
What's the difference between Market Factors and Industry Factors as cited in the asynch?
Industry topics focus on competitors. Market factors are more about buyers.
Market = trending topics. Industry = descriptive elements.
Market refers to regulatory landscape & industry refers to product trends.
They're synonymous.
9
What are the 3 key phases of CAN-310, especially expressed in the
Business Cannvas
workbook
Make something cool. Charge enough money for it. Grow & Scale
the Concept Phase, the Planning Phase, the Launch Phase.
Value Creation, Value Capture, Value Delivery
Harnessing Insights, Finetuning Ideas, Shipping Concepts
10
True or False: Molson-Coors recently put the kibosh on their partnership w/ HEXO, ending their foray into THC-beverages
True
False
11
Which business model would make the LEAST sense for Weed Enthusiasts in the Creator Economy (Youtubers, etc.)?
An Ad Hoc Model
the Ads model
the Freemium model
the Marketplace model
12
Which common mistake that Entrepreneurs often make is most connected to the fluid regulatory landscape of the weed space
They drink a lot of their own thc-infused kool-aid metaphorically speaking
The main founder is too much of a tyrant.
They're seemingly allergic to Plan B (resistant to pivoting)
They launch a so-called SISP (solution in search of a problem)
13
Ok, wth was the message of my Shawshank Redemption reference in the Async?
Always do what the IRS says
Whether rooftop beers or weed, the 'Jobs to be Done' framework is in effect
The movie's take on criminal justice is prescient to the Weed 2.0 era
Fortune favors the bold
14
The New York Times ran a feature a few weeks ago about...
the Shatter Bros (2 brothers who invented 'shatter' as a form factor)
the Vape Kingpins (also brothers)
the true story of the weed pioneer featured in Narcos Mexicon Season 1
The Weed Wedding trend
15
The Privateer Case Study reveals the following about ancillary service firms in the weed space.
Ancillary firms are gremlining to the tune of AI 4 weed, Blockchain, VR/AR
This type of cannabis startups is best suited to bootstrap their operations
That trends such as consolidation have made them obsolete.
2022 is projected as 'peak season' for these firms to raise money.
16
Which type of Marketing (X-Marketing) is the STEPPS framework associated with?
Sensory Marketing
Viral Marketing
Email Marketing
Influencer Marketing
17
The Clock Model is associated with
Industry value proposition
Customer touchpoints with a company's brand
Employee Value Proposition
Customer Value Proposition
18
All of the following analogies are accurate EXCEPT
Tokyo Smoke = Starbucks of Weed
Dutchie = Shopify for Weed
MedMen = Dollar General for Weed
Headset = Nielson for Weed