BMI3C Unit 2: 4 Ps

What are the four P’s of marketing?

Using this perceptual map, which car company has the highest price & quality?

Billboards are an example of which type of promotion?

Which of the 4 P's would the question, "What type of inventory mgmt system should we use for the product" fall under?

Which non-traditional product life cycle graph is shown?

When deciding on which physical distribution option to use, businesses must consider which of the following?

Price Objective: “We have priced a loaf of bread at 95 cents in order to attract more people into our store.”

What does AIDA stand for?

Price Objective: “My pricing goal is to be priced just under my competition, in hopes that more people will buy from me”

Which of the following are examples of new media marketing?

An agent is an intermediary who does not buy goods from one business and sell to another.

Which channel of distribution does this example demonstrate?

Element of Promotional Mix: any form of impersonal, one-way mass communication that is paid for by the business

An innovation is a product or process that does something COMPLETELY NEW.

Which of the following channel distribution options does this example demonstrate?

Which of the 4 P's would the question, "How will customers find out about the product" fall under?

Which of the 4 P's would the question, "Should I earn a 20% profit or keep my price the same as competitors" fall under?

Price Objective: “My product is new & I have a monopoly on the mkt. I want to capitalize on this b/f I lose mkt share”

In which life cycle stage is Coca-Cola original?

A vending machine is an example of which distribution channel?

In which life cycle stage is self-driving cars?

Which non-traditional product life cycle graph is shown?

Which inventory management system(s) attempt to eliminate storage by increasing delivery frequency?

Which of the following AIDA concepts is demonstrated by Taylor Swift (celebrity)?

Publicity is paid communication from a business to the public.

Which of the 4 P's would the question, "What type of packaging should we use for the product" fall under?

Why are companies in the supply chain are reluctant to be responsible for storage of goods?

Which of the following is NOT typically an activity that occurs in logistics management?

Price Objective: “I just charge what my competitors charge. I'm happy because I'm making money.”

Which non-traditional product life cycle graph is shown?

Which of the following AIDA concepts is demonstrated by buying a Diet Coke?

The break-even point is when the company's expenses equal the company's revenue (expenses=revenue).

Price Objective: “My customers expect high quality items. We offer unique products. They don't expect discounts”

What are the variables on this perceptual map?

Why is the new media promotion a more popular choice for marketers?

What is product placement?

In which life cycle stage are electric cars?

Supply chain management needs to ensure which of the following occurs?