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International Marketing
International Marketing
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Marketing and International Marketing
Flashcards
41 cards
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Practice quiz
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Questions
41
Answers
1
A nation can never be completely self-sufficient.
False
True
2
As a result of international trade & global interdependence, countries' inflation rates tend to
d) be unstable
c) be unpredictable
a) increase
b) moderate
3
New packaging can be used to circumvent price controls.
False
True
4
When a firm uses the same marketing strategies abroad as that used at home, it probably is
c) geocentric
d) unicentric
a) ethnocentric
b) polycentric
5
A parent firm should ..... its income in low tax countries.
b) moderate
a) maximize
c) minimize
6
The stages of new product development do not include
b) product development
a) business analysis
d) global positioning
c) test marketing
7
world organization wants to achieve a broad multilateral, and free worldwide system of trading.
MFN
GSP
UNCTAD
WTO
8
International marketing is domestic marketing on a larger scale.
False
True
9
This is not a reason for using a manufacturer's export agent.
a) thin overseas markets
c) established product
b) geographically widespread market
d) simplification of business
10
This channel decision is related to the no. of middlemen in the distribution channel.
channel width
channel length
number of channels
11
A strong orientation toward the home country is an indication of
a) ethnocentricity
b) polycentricity
c) geocentricity
12
This type of dumping occurs when marketer sells product at loss so as to drive out competition
c) persistent
d) reverse
b) predatory
a) sporadic
13
The relationship between advertising expenditures and a country's GNP is
c) neutral
a) positive
b) negative
14
Countries that wish to stimulate exports want the value of their own currency to
c) hold steady
b) drop
a) rise
15
When the U.S. dollar is devalued, it adversely affects
a) U.S. exports
c) U.S. consumer welfare
b) U.S. employment
16
A product cannot exist without a price.
True
False
17
The direct channel is time consuming and expensive.
False
True
18
This kind of inventory valuation should be used in a highly inflationary environment.
a) FIFO
c) FILO
b) LIFO
d) LILO
19
Devaluation may aggravate inflation.
True
False
20
This is an advertising medium.
c) mail order
b) direct mail
a) direct marketing
d) telephone
21
MNCs act as an instrument to efficiently utilize the world's resources.
True
Flase
22
There is no one single advertising medium that is suitable for all countries and products.
False
True
23
The most important reason behind the utilization of market segmentation is
b) positioning
a) market heterogeneity
d) product life cycle
c) test marketing
24
A global ad should not be
c) both global and local
b) visual
d) verbal
a) adaptation ready
25
The foreign exchange rate is simply a price.
False
True
26
Import quotas depress price competition and ignite inflation.
Flase
True
27
Standardization and segmentation are two incompatible concepts.
True
False
28
A seller should bill in a ..... currency.
c) weak
a) strong
b) moderate
29
Perhaps, the most credible argument for protectionist measures is
b) reducing unemployment
d) equalizing cost and price
a) keeping money at home
e) protecting infant industry
30
The indirect channel has this limitation.
a) simplicity
c) control
b) cost
d) responsibility of physical distribution
31
Marketing is not needed in less developed countries.
True
False
32
Countervailing duties are imposed on imported products that are subsidized by foreign govts.
False
True
33
The price motive is an example of a(n
a) rational motive
b) emotional motive
d) prestige motive
c) subjective motive
34
Marketing is the process that encourages and facilitates an exchange between two parties.
True
False
35
A product with a low-price image requires ..... distribution.
c) exclusive
a) intensive
b) selective
36
This practice is illegal.
a) gray marketing
c) black market
d) all of the above
b) parallel distribution
37
This world organization monitors trade and resolves disputes.
UNCTAD
IMF
WTO
World Bank
38
The relationship between supply and price is weakened in the case of differentiated products.
False
True
39
A global advertisement should be more verbal than visual.
False
True
40
A marketer operating in a highly inflationary should be .... in collecting accounts receivable.
c) casual
a) slow
d) quick
b) moderate
41
This is not a nontariff barrier.
c) product inspection
a) documentation
b) quota
d) countervailing duties