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Ch 16 Case Study Opener Flashcards | StudBud
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Ch 16 Case Study Opener
Ch 16 Case Study Opener
6 terms
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StudBud Administration
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9 plays
Test your knowledge on fundamental concepts and strategies in digital marketing
Flashcards
6 cards
F
Practice quiz
P
Host live
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Questions
6
Answers
1
When customers sign up for HubSpot's email list for relevant information, this is...
earned media.
paid media.
owned media.
2
Likes on Facebook, and retweets or favoriting a tweet are...
earned media.
paid media.
owned media.
3
HubSpot’s blog articles, white papers, case studies, e-books are...
owned media.
paid media.
earned media.
4
Halligan and Shah created ______ software to simplify inbound promotion.
WorksInbound.
HubSpot
GrubHub
5
Having something available for customers to find when customers search is called...
inbound promotion.
search engine optimization.
acquiring information.
6
The Chopping Block website's YouTube channel teaches customers "How to Make Twice Baked Potatoes." This is...
paid media.
earned media.
owned media.
