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UCLA Comm 10 Week 1 Flashcards | StudBud

Explore/UCLA Comm 10 Week 1

UCLA Comm 10 Week 1

10 terms·StudBud Administration·1 play

Communication as a Social Science

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Questions 10

Answers

1
What is the unit of analysis?
GDP per capita
Person
Country
Year
2
More open-ended surveys produce...
More qualitative data
Better data
More data
More quantitative data
3
What question cannot be answered by science?
What is the best way to structure a society?
What makes someone distrusting of science?
Why is the Earth warming?
What is the structure of an atom?
4
Science, especially social sciences, speak in...
Math
Facts
Probabilities
Absolutes
5
Intervening variables should be...
Eliminated
Treated as the dependent variable
Treated as the independent variable
Controlled for
6
Science presumes the existence of...
Chaos
People
Patterns
Time
7
Nixon recorded his conversations onto many tapes. If he used these tapes while writing a memoir, it would be a case of
Mass communication
Intrapersonal communication
Interpersonal communication
Small group communication
8
A test that claims to assess intelligence but only consists of standardized physical fitness tasks is...
Neither reliable nor valid
Reliable but invalid
Unreliable but valid
Reliable and valid
9
How do scientists make sense of their observations?
They ask other scientists.
They run a statistical model.
The observations speak for themselves.
They see how it fits (or not) with a theory.
10
The independent variable of an experiment...
Is the hypothesized effect
Doesn't change
Can never be a dependent variable
Is the hypothesized cause