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Marketing 4.1 Flashcards | StudBud
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Marketing 4.1
Marketing 4.1
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Flashcards
18 cards
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Questions
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Answers
1
What is the market growth if last year 100 TV sets were sold for 50k and this year 120 sets but for the same amount?
The market did not grow
The market value did not grow but there is 20% growth of market volume
2
SMM is a ____________ for most established businesses
main
supplementary tool
differentiating tool
substitute tool
3
Which type of marketing is less risky?
Cold
product-orientated
Market-orientated
multi-layer
4
Which type of marketing invests heavily in research and development (R&D) of products?
multi-layer
Cold
Market-orientated
product-orientated
5
___________________ marketing is the use of commercial marketing concepts and tools to improve well-being of Society
General
social
comprehensive
aggressive
6
Marketing is the management process for ___________, anticipating and satisfying consumers' needs profitably
Selecting
guessing
evaluating
identifying
7
Marketing is the management process for identifying, ________________ and satisfying consumers' needs profitably
appreciating
anticipating
defining
following
8
Marketing is the management process for identifying, anticipating and ___________ consumers' needs profitably
evaluating
satisfying
selecting
welcoming
9
Since it is easy for a business to set up social media marketing, it becomes difficult to ________
engage customers
Target specific audiences
stand out from the competitors
get feedback
10
Market size is the total sales of __________ in a given market ususally during a year
a company
sales staff
all businesses
selected businesses
11
Marketing is the management process for identifying, anticipating and satisfying consumers' needs ____________
arguably
Profitably
As well as possible
definitely
12
Buying a ticket to a movie you are buying a
an ownership
a service
good
a tangible product
13
Marketing is the _______________ process for identifying, anticipating and satisfying consumers' needs profitably
classical
sophisticated
management
scientific
14
What is your market share of a given town if your company sold 60 out of this 120 but earned just 10 out of 50k?
50%
50% in volume and 20% in value
20% in volume and 50% in value
20%
15
Which type or marketing is apple using?
cold
multi-layer
Market-orientated
product-orientated
16
________ are tangible and can be returned
rents
goods
services
Products
17
Your company may be a market leader without being a brand leader
Folse
True
18
____________ are easier to compare
goods
services
Products