how an audience ranks a brand on social media

What does a dashboard provide?

a single view of difference sources of information

What can a SWOT analysis show?

Decide if goals are possible to achieve

How can you listen and monitor social media proactively?

use a tool to alert you when your company is mentioned on social media

A fictional, perceived personality

includes optimizing strategies, tactics and content on social media

What is the goal of crowdshaping?

Improve the customer's experience.

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SMS Certification Review 1

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Questions 20

Answers

1
Positioning is
improving your social media
how an audience ranks a brand on social media
creating a persona
crowdsourcing
2
What metric is used to determine quality scores?
change to rate
cost of thousands of reactions
click through rate
cookies through rate
3
The first step of the social media planning cycle is
Define strategies
Set goals
Identify target audience
Listen and Analyze
4
What does a dashboard provide?
the target audience for a company
Live streaming
a single view of difference sources of information
the social media mining process
5
What can a SWOT analysis show?
Decide if goals are possible to achieve
Develop personas for your target audience
Identify target audience
Complete a social media audit
6
What are the three R's when identifying influencers?
Reasoning, Reach, Resonance
Reach, Record, Resonance
Record, Repeat, Reintroduce
Reach, Relevance, Resonance
7
Social media posts written by employees of a business are called
shared communication
owned communication
earned communication
paid communication
8
Getting managers and company owners to see the benefit of social media for a company is called
Return on Investment
Social Promotion
Corporate reinforcement
Executive Buy-in
9
The Myers-Briggs Type Indicator test shows a persons
demographics
personality
financial status
preconceptions
10
How can you listen and monitor social media proactively?
detect threats and weaknesses
conduct brainstorming sessions
use a tool to alert you when your company is mentioned on social media
find out what employees know about potential risks
11
Small data files stored on your hard drive that hold information about your use of the site
Threat
Web beacon
Cookie
Spoofed sites
12
What is a persona?
strong company leader that speaks knowledgeably
A fictional, perceived personality
specific service designed around a group of geographically similar persons
service developed around a main product or service that persons may require
13
What is SMO?
never impacts search engine rankings
includes optimizing strategies, tactics and content on social media
is the same process as SEO
process of making sure your web page has high ranks
14
An organic ad on Facebook that a company pays money for to increase the size of their audience is called
Newsfeed ad
Customer Post
Promoted Post
Boosted Post
15
What is NOT a good way to start creating a report?
Idenify possible opportunities
State your conclusions
Begin with defining goals
Examine the results
16
Distortion or misrepresentation of data is called
Duplicates
Outliers
Missing Values
Noise
17
What is the goal of crowdshaping?
Improve the customer's experience.
Alignthe customer's values to those of the company.
Cacheand record the customer's location.
Have customers brainstorm new ideas for new products.
18
If you have a social media site with little or no activity you should
Create a placeholder profile
Delete the profile
Ignore the pages all together
Spend all your resources improving it
19
Which of the following provides milestones for measuring success?
Social media campaigns
Platform
organizational unit
high-level
20
80/20 Rule
Ratios
Engagment
Rule of thirds
Paretto Principal

SMS Certification Review 1 Flashcards | StudBud