B184 - Promotion - Intro

Peyton Manning, NFL quarterback partners with Nationwide Insurance for TV commercial campaign.

Paid communication like a TV Commercial during the Super Bowl on Fox Sports Network.

Using your email database to communicate straight to your customer.

Best Buy is offering 25% off all Sony electronic equipment over the weekend

Paid hockey fans are pulled from seats to shoot and score 3 pucks for a chance to win $50,000

A customer receives instant money back from purchasing an new iPhone from Best Buy

The Chicago Cubs send a personalized email to their season ticket holders is a form of:

Short-term incentives to get consumers interested in buying products to stimulate sales.

The advertising tool utilizing the consumer to market a company's products

Jonathan Toews of the Chicago Blackhawks, attends a hospital to meet with sick children

Adidas provides money to the NBA in exchange for ads in NBA stadiums during the playoffs

Chicago Bulls provide the first 10,000 fans under the age of 12 a free Bulls mini basketball.

The use of banner ads, pop ads and sponsored links is a form of:

Which print media advertisement has the shortest life span for an ad.

True or False: A celebrity endorser does have to use the product they are endorsing.

Promotes the IMAGE of a company by establishing goodwill within the community.

Promotional mix includes advertising, sales promotion, personal selling and _____________

The Chicago Tribune runs a feature article about the Schaumburg Boomers new stadium amenities.

McDonalds offers customers the chance to win prizes through their Monopoly Game is a form of:

Chicago Cubs submit information to the media about their upcoming Cubs Convention.

Free mention of a product in the media, positive or negative, lack of control over it.

After the Chicago Marathon you are given a bag of energy bars, energy drinks and deodorant.

On 'The Voice', the judges are seen drinking from Starbucks cups with the signature green straw