Principles of Marketing (set a)

Its emphasis is on theorical analysis and development of new concepts.

1. The assistance and advice provided by a company to buy or use the products or service.

1. The firms and individuals that provide the resources needed by the company.

Ms.Cindy ready to break large goals down into tactical action items.

It is the oldest form of traditional marketing

1. It is the information used to improved performance if the objective doesn’t change behaviour.

Seeks to influence socialbehaviors not to benefit the marketer,but to benefit the target audience and the generalsociety