Functions of Marketing in SEM Review Game

A football game, concert, movie, etc.

Any effort to inform, persuade, or remind potential customers about a business’ products or services.

Lifestyle, interests, values

Requires a company to budget and provide customers with assistance in paying for the company’s products

Involves selecting the right location for an event and making tickets available through ticket sales outlets

The most crucial promotion is _________.

Which marketing strategy is this: Using celebrities, athletes, current trends, humor, etc. to help engage your audience.

How a team performs has an impact on sports & entertainment marketing

Social media and content marketing are activities that market/promote sports and entertainment

Which of the following are marketing concepts:

Star power and team performance have no impact on the marketing process

Coupons on back of ticket stubs to promote products or services to entice fans into trying them at a discounted price

How fans access an event: Live Shows, online streaming services, Cable or subscriptions to a certain network, radio, etc

Which element of the marketing mix (4 P's) is about getting the product into a customer's hands (delivering)?

Which element of the marketing mix (4 P's) is about communication?

Prices assigned to sports and entertainment events and goods are directly related to consumer demand

Any direct and personal communication with customers to assess and satisfy their needs

Championship teams will see their ticket prices increase

Newspapers, Magazines, TV, Direct-Mail, Radio, Billboards, Transit, Jingles, Online are examples of:

Which of the following are Sports & Entertainment Marketing Strategies?

How many marketing functions are there?

Marketing generates value by creating the connections between people and products, customers and companies.

Which element of the marketing mix (4 P's) is about the goods and services?

Gathering and analyzing information about consumers, trends, and competitors’ products.

Buying patterns, brand loyalty, usage frequency

Which marketing strategy is this: includes your customers, which can motivate high engagement!

Which element of the marketing mix (4 P's) is about the monetary amount charged for the product (exchanging).

Which marketing strategy is this: knowing who your fans are: age, demographics, interests, income, etc.

Determining the best way to get a company’s products or services to customers

Apple combined the main functions of the iPod, iPhone, & MacBook to create the iPad. This is an ex of which Mkt Function

Which marketing strategy is this: Working with others can spread your awareness and help you reach new customers.

Age, gender, ethnicity, income