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Bste group 1 Flashcards | StudBud

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Bste group 1

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Questions 10

Answers

1
Marketing is a central bridge between?
Business and the customers
Business and the profits
Business and it's environments
The environment and producers
2
The marketing era is characterized by:
Globalization
All of the above
Digital marketing
Customer empowerment
3
The marketing concept focuses on achieving organizational goals at the expense of customer satisfaction.
False
True
4
What is the main objective of marketing management?
To satisfy consumer needs and wants effectively.
To create consumer awareness about the product.
To reduce Costs and increase production.
To maximize profits for the company.
5
What are the four P's of marketing?
Price, promotion,profit, product
Price, product, people,promotion
Product, profit,people, place
Product,price, promotion, place
6
One of the key components of the marketing concepts is the focus on delivering superior customer value.
True
False
7
Who is considered the father of modern marketing?
Philip Kotler
Theodore Levvit
David Ogilvy
Peter Drucker
8
What is the key milestone in the evolution marketing management?
The development of the marketing mix concept.
Introduction of digital marketing
The rise of social media platforms.
The invention of television advertising.
9
What is the role of marketing in an organization?
To conduct a market research and analyze customer's needs
All of the above
To generate sales and revenue
To create advertisements and promotional materials
10
Which one of the following best describes marketing management?
The management of customer relationship and satisfaction
The analysis planning,implementation and control of marketing activities
The process of advertising and promoting goods to increase sales
The process of selling goods and services to customers