Taking your Business Abroad course week 9

Question 1

In mass markets with intensive competition and no willingness to pay premium, which pricing strategy is mostly used?

Accepted Answer

Penetration pricing

Question 2

DP, FAS, FOB, CFR, CIF are….?

Accepted Answer

Incoterms

Question 3

'Customer-value-based pricing' is used to establish the price within which of these 3 pricing strategies?

Accepted Answer

Skimming

Question 4

'Letter of Credit', 'Open Account', 'Cash in Advance' are.....?

Accepted Answer

Payment terms

Question 5

Factors that influence international pricing are: internal factors, external factors, Terms of business and sales and..?

Accepted Answer

market factors

Question 6

Product bundling is selling two or more products together to increase the probability of purchase of one of them.

Accepted Answer

True

Question 7

A company can choose between 4 different pricing strategies: Skimming, Premium pricing, Market Pricing and...?

Accepted Answer

Penetration pricing

Question 8

The longer the distribution channel, the higher the price in the foreign market. This is called...?

Accepted Answer

Price escalation

Question 9

What are the options a company has to fight price escalation abroad?

Accepted Answer

Any or all of the above

Questions 9