Marketing Concepts Review Quiz(MKT4D STUDENTS:TEACHER PETER)

Question 1

Name that Function! McDonald’s creates a new line of healthy breakfast wraps.

Accepted Answer

Product

Question 2

Name the part of this ad below labeled "3".

Accepted Answer

Signature

Question 3

Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.

Accepted Answer

Product

Question 4

Name this market segmentation! Kashi's targets 27-37 year olds with an Ad for GoLean Ceral

Accepted Answer

Demographics

Question 5

Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s.

Accepted Answer

Promotion, Price

Question 6

Name that Marketing Mix! A store sets up their Christmas display of new products in November.

Accepted Answer

Promotion

Question 7

The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?

Accepted Answer

Both

Question 8

Name this Marketing Mix! Muskego Floral adds an Online shopping site.

Accepted Answer

Place

Question 9

The 4P's, also known as the marketing mix are:

Accepted Answer

Price, Product, Place Promotion

Question 10

The iPad Air "ultra thin" lightweight design is a product feature?

Accepted Answer

True

Question 11

Name that Function! A customer does a taste test and answers questions at a grocery store.

Accepted Answer

Market Research

Question 12

Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York city.

Accepted Answer

Geographics

Question 13

Name the part of this ad below labeled "2".

Accepted Answer

Headline

Question 14

Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.

Accepted Answer

Promotion and Advertising

Question 15

Name the part of this ad below labeled "1".

Accepted Answer

Illustration

Questions 15