IBS Chapter 8 Exercise

 Two products packaged together to create discount

What is promotional mix

Helping retailer pay for advertising ex. coke pays for advertising to buy at walmart

Sales strategies that encourage customers and prospects to buy a product or service.

Cash payments to sales people for sales performance ex. getting free vacation for selling a lot.

Frequent buyer or rewards programs

Sales promotions designed to get support for a product from manufacturers, wholesalers, and retailers.

Use of sales representatives who generate direct contact with customers or prospects

Fee paid for right to promote at event

One way communication about a product with a potential customer

Use of brand name in movie, tv, etc.

Cash payments or discounts as rewards for purchase and or sales

Free trial size offering

Cash payments or discounts as rewards for purchase and or sales

Activities directed at business or retail customers to boost sales

Promotional message to a specific group of customers

Activities that enable an organization to influence a target market

Direct participation by manufacturer ex. company shows off product at booth to raise interest

What is persuasive communication

When two companies promote toegther