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Glaser_Intro to Social Media Unit 1 Review Quiz Flashcards | StudBud
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Glaser_Intro to Social Media Unit 1 Review Quiz
Glaser_Intro to Social Media Unit 1 Review Quiz
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SM Unit 1 Review Quiz
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
A marketing term that describes an individual's ability to affect other people's thinking in an online social community?
civic awareness
brand awareness
traditional media
social media influence
2
Communications protocols that allow the uninterrupted to almost error-free transmission of data is the...
Transmission Control Protocol(TCP)/Internet Protocol (IP)
Hypertext Markup Language (HTML)
Hypertext Transfer Protocol (HTTP)
Advanced Research Projects Agency Network (ARPANET)
3
What is the most important aspect of social media marketing for businesses?
popularity
sales
branding
reputation
4
The most effective business practice for reaching an audience with an impactful marketing message through social media.
targeted advertising
increasing brand awareness
announcing attractive offers
managing online reputation of business
5
What is it called when social media helps in the face of unnatural disasters or emergencies?
civic awareness
online healthcare
social justice
emergency management
6
Why is the @ symbol used in an email address?
to determine to which server it should send the message
to accessorize the user's email address
to emphasize the user's email address
to figure out the owner of the email
7
What is an early form of writing that is primarily composed of images and later had a phonetic value?
papyrus
billboard
hieroglyphics
Acta Diurna
8
What allows people all around the world to communicate in real-time?
Internet forum
broadcast media
email
social networking
9
Digital media utilizes electronic devices for distribution and communication. An example of digital media is what?
pamphlets
newspaper
email
magazine
10
These types of social media influencers are expert influencers due to their experience and knowledge within an area.
content creators
celebrity influencers
consumer influencers
micro-influencers
11
What is the term for when the web became a "platform" for user-generated input, as opposed to static web platform?
AOL
Web 1.0
Web 2.0
usernet
12
What Internet communication services allows two people to communicate privately through text-based messages?
chat rooms
instant messaging
internet forums
Voice over Internet Protocol (VoIP)
13
What device is used to communicate through sound waves from a voice source and is sent to the other line?
phonograph
radio
telephone
telegraph
14
Which internet danger should teenagers be made aware of in order to be safe online?
online scams
identity fraud
online harrassment
credit card fraud
15
What type of internet danger is caused by the unintentional installation of malwares?
criminal-related danger
exposure to inappropriate content
software-related danger
privacy-related danger