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marketing
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Answers
1
Market segmentation is
a way of analyzing a market by specific characteristics
where they live
age
customer profile
2
What is Marketing Concept
Means satisfying customers wants and needs while making profit
making profit
satisfying customers' needs
customer service
3
What is disposable income
money left after taking out taxes. People who sell necessities.
travelling
taxes
money left over after paying for basic living necessities
4
What are Economic Utilties
making profit
bills
being useful
attributes of a product or service that satisfy consumer wants and needs
5
What are the four p's
product, place, price, and promotion
park, product, price, and place
place, psychographics, price, and promotion
place, product, price, and pitches
6
What is a customer
a human
person who uses goods or services for personal use
someone who works at a company
a person who buys goods or services from a store or business
7
Economic Benefits of Marketing
Economic Utilities
Higher prices
New and Improved Products
Lower Prices
8
What is a consumer
person who uses goods or services for personal use
Market Revolution
a person or organization that buys goods from a store or business
good or service
9
What is an example of geographics
lifestyle
ethnicity
income
location
10
What is Marketing Planning?
developing and improving products
deciding how much to charge
understanding the concepts and strategies used to target audiences
Information customers obtained through market research
11
What is a Market share
is a company's percentage of the total sales volume generated by a market
Social media marketing
marketing to customers
Stock market share
12
Define demographics
temperature
hobbies
location
personal characteristics
13
What is psychographics
studies of consumers based social and psychological characteristics
location
lifestyles
personal characteristics
14
What is promotion
location and methods used to make the product
products or services
any form of communication a business uses about its products
communicating black friday deals
15
What is Place Utility
having a product where customers can buy it
changing raw materials or putting parts together to make them more useful
havng a product avaible at a certain time of year or a time of day
involves communication with the consumer
16
Which of these is not apart of the Customer Profile
age
amount of siblings
income
occupation
17
What is discretionary income
money left over after paying for basic living necessities luxury products
products can be for men or women
people who sell necessities
money left taking out taxes
18
What is a target market?
a population
a test
Group that is identified for a specific marketing program
a store
19
What are the five economic utilities
place, time, family, friends, and dogs
form, place, time, customers, and communication
form, place, time, statistics, and information
form, place, time, possession, and information
20
What is CRM mean
Customer Relationship Management
Cake Ranch Mayo
Customer Relationship Marketing
Communication Relation Management
