BTEC Level 3 IT - Unit 3 - Impact of Social Media

Competitions, sponsorship are

Focuses on the product

Is "targeted advertising" a free or paid for service for a business?

Social media sites themselves have different audience profiles

Is "usage data" a free or paid for service for a business?

How might a business get them to like them?

The most visited site on the internet after Google

Following others and sharing their content can

What are these

Tools used to help a website rank highly in search engine to get more visitors

Text, images, video, links, polls, quizzes are examples of ? that businesses post

These describe relevant features of a business including what it does and where it is located

A business should present what across all its media?

Most common search terms that people use to find that business’ products and services...

Posting material related to the interest area is

What type of content do businesses have on social media?

Businesses might have social media accounts to

What does SEO stand for?

Google provides this to help businesses choose words that they will use on the web...

What is an ‘audience profile’?

Are "Business pages and profiles" a free or paid-for service for a business?

A business needs people to ? their page

Keywords should appear regularly in

Businesses can benefit from following other social media accounts

Often called ‘soft selling attempts to create a positive image for the company or product