Ad. Techniques

Question 1

Many ads show lots of people using the product, implying that "everyone is doing it."

Accepted Answer

Bandwagon

Question 2

This technique works because we may believe a "regular person" more than an intellectual or a highly-paid celebrity.

Accepted Answer

Plain Folks

Question 3

The language of ads is full of intensifiers, (greatest, best, most, fastest, lowest prices)

Accepted Answer

Intensity

Question 4

When we laugh, we feel good. Advertisers make us laugh and then show us their product.

Accepted Answer

Humor

Question 5

Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point.

Accepted Answer

Repetition

Question 6

Linking a product, service, or idea with something already liked or desired by the target audience

Accepted Answer

Association

Question 7

Scientists, doctors, professors and other professionals often appear in ads and advocacy messages

Accepted Answer

Expert

Question 8

Some ads state the price of a product, the main ingredients, where it was made, or other FACTS about the product.

Accepted Answer

Explicit Claims

Question 9

This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of comfort

Accepted Answer

Warm and Fuzzy

Question 10

This technique uses good-looking models (who may also be celebrities) to attract our attention.

Accepted Answer

Beautiful People

Question 11

This is the opposite of the Association technique. It uses something disliked or feared by the intended audience.

Accepted Answer

Fear

Question 12

We tend to pay attention to famous people. That’s why they’re famous!

Accepted Answer

Celebrities

Question 13

Unproven, exaggerated, or outrageous claims are commonly preceded by "weasel words" such as may, might, etc.

Accepted Answer

Maybe

Question 14

This technique tries to persuade us to buy a product by promising to give us something else, like a discount, etc.

Accepted Answer

Bribery

Question 15

Media messages often show people testifying about the value or quality of a product or endorsing an idea.

Accepted Answer

Testimonial

Questions 15