Glittering generalization:

uses simple phrases that sound good but have no real meaning

What is the definition of Ethos?

Appeal to credibility or character

techniques used to influence opinions and attitudes

studbud

Media Literacy Final

20 termsStudBud Administration22 plays

#Medialiteracy

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
This is the last stage of the hero's journey
Refusal of the call
Return with the elixir
Approach to the inmost cave
Ordeal
2
Glittering generalization:
appeals to regular people
uses repetition to get your attention
uses simple phrases that sound good but have no real meaning
connects positive feelings to product
3
When the hero is afraid or reluctant to accept the adventure, they are at this stage:
Call to adventure
Crossing the threshold
Refusal of the call
Test, Allies, Enemies
4
Goal of communicating information error free
Accuracy
Fairness
Balance
5
What is the definition of Pathos?
An appeal to logic
An appeal to credibility or character
An appeal to emotion
6
This ad is an example of
bandwagon
repetition
magic ingredients
expert opinion
7
the snob appeal technique
uses facts and figures to convince the consumer
aims to flatter
appeals to every person
uses phrases that sound good but have no real meaning
8
Goal of presenting information from different perspectives
Accuracy
Fairness
Balance
9
This ad is an example of
Plain Folks
Glittering Generalization
Bandwagon
Magic ingredients
10
This is the first stage of the hero's journey:
call to adventure
crossing the threshold
ordinary world
meeting the mentor
11
What is the definition of Ethos?
Appeal to logic
Appeal to emotions
Appeal to credibility or character
12
What is the definition of Logos?
Appeal to credibility or character
Appeal to logic
Appeal to emotion
13
suggestion that miraculous discovery makes the product more effective
bandwagon
slogan
magic ingredients
glittering generalization
14
Goal of treating sources with respect
Accuracy
Balance
Fairness
15
Propaganda is
techniques used to tell you the truth about a product
techniques used to influence opinions and attitudes
16
This ad is an example of
transfer
expert testimonial
patriotism
product placement
17
This ad is an example of
product placement
repetition
bandwagon
glittering generalization
18
The bandwagon technique
invites you to join the crowd
Uses facts and figures to persuade you
aims to flatter the consumer
endorses a product using a celebrity
19
This ad is an example of
Expert Opinion
Plain Folks
Snob Appeal
Repetition
20
This ad is an example of
Patriotism
Snob Appeal
Plain Folks
Repetition

Media Literacy Final Flashcards | StudBud