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Unit 1&2 MP Flashcards | StudBud
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Unit 1&2 MP
Unit 1&2 MP
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32 cards
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Questions
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Answers
1
20-years-old consumers are a __________ of the population that buying a lot of smartphones
Segment
Range
Image
Leader
2
Microsoft is the ________ in computer software.
Market research
Market range
Market leader
Market challenger
3
A _________ consists of introduction, growth, madurity and decline.
Product endorsement
Product placement
Product segment
Product lifecyclle
4
The shop assistant _______ the shop every day at 9.30pm
Is going to close
Closes
Close
Is closing
5
Translate INCENTIVAR
Encivite
Enable
Encourage
Enshare
6
A fashion designer who launches her own perfume is an example of________
Brand image
Brand stretching
Brand loyalty
Brand awareness
7
Adverbs of frequency are always placed before the verb, no exceptions.
True
False
8
You're so tired, I ________ with your bag
Am helping
Will help
Am going to help
9
My siblings _________at home this afternoon
Are going to come
Are coming
10
We should use "be going to" to express intentions
False
True
11
What do you want to dinner? I _______ the fruit salad.
I'm getting
I'm going to get
Will get
12
Publicity is the activity of making certain that someone or something _________ a lot of interest.
Avoid
Throws
Attracts
Gives away
13
Which of the following words isn't an adverb of frequency?
Hardly ever
Sometimes
Often
Ago
14
Which of the following verbs isn't a STATE VERB?
Believe
Seem
Dislike
Come
15
Marketing is the activity, set of institutions, process for creating and communicating that have value for costumers
False
True
16
Which of the following verbs is a MOVEMENT VERB?
Think
Belong
Smell
Arrive
17
Jane and her wife ________ Paris
Are going to visit
Are visiting
18
Second best-selling product or brand in a market
Failure
Challenger
Segment
Leader
19
Netx month, she _________ to work.
Is starting
Will start
Is going to start
20
We should use WILL to express offers, promises and spontaneous decisions
True
False
21
Social media _______ product publicity.
Drives
Decreases
Unsettle
Regrets
22
Present continuous tense doesn't have time indicators
False
True
23
Tendency to always buy a particular brand
Lifecycle
Awareness
Loyalty
Stretching
24
One of the following basic concepts isn't related to marketing
Adverbs
Place
Promotion
Price
25
The introduction of a product to the market
Launch
Challenger
Endorsement
Research
26
Currently, people _________ more second-hand clothes.
Are buying
Buys
Buy
Are going to buy
27
Advertising is the business of trying to __________ people
Persuade
Enable
Enclose
Reject
28
My brother is being very nice to me this week
Correct
Incorrect
29
We should use "present continuous future" to express plans without time indicators
False
True
30
Set of products made by a company
Range
Merchandise
Articles
Segments
31
What are you doing here? ___________ for them to open.
I waiting
Wait
I wait
I'm waiting
32
Sales usually _______ after Christmas.
Starts
Start
Are starting
Started