The Wide, Wide World of Sport Marketing

Question 1

What often transfers from a sports team to the city it calls home?

Accepted Answer

image

Question 2

Which of the following is an example of marketing the sport event

Accepted Answer

distributing information about a NASCAR race

Question 3

One way that sport benefits society in general is by opening up additional opportunities for

Accepted Answer

businesses in related industries

Question 4

When you read a magazine article about a star athlete, you are using the product of

Accepted Answer

sports information

Question 5

Businesses that place ads in college football programs are using the ads as a

Accepted Answer

marketing tool

Question 6

One of the main reasons why many businesses sponsor a sport or product or event is to

Accepted Answer

reach a target market

Question 7

Which is one of the benefits you receive when you participate in unorganized sports:

Accepted Answer

recreation

Question 8

Businesses or organizations that pay to associate their names or products with a sporting event.

Accepted Answer

Sponsors

Question 9

What do the unorganized participants in sports have that the organized participants do not?

Accepted Answer

Freedom from rules

Question 10

Pepsi & Coke competing for the right to sell soft drinks @ a stadium is an example of marketing

Accepted Answer

products to sports

Question 11

What benefit does a major sporting event or popular sports attraction provide a city?

Accepted Answer

economic

Question 12

Who must be present for a sporting event to take place?

Accepted Answer

Athletes

Question 13

The National Collegiate Athletic Association and the Pro Golfers' Association examples of

Accepted Answer

sanctioning bodies

Question 14

Which of the following create the excitement and enthusiasm that make the games what they are

Accepted Answer

spectators

Question 15

Which of the following are characteristics of a sporting event

Accepted Answer

intangible and perishable

Question 16

The marketing of sports goods and services involves a ________ focus

Accepted Answer

retail

Question 17

What has the growth of the sport industry created?

Accepted Answer

job opportunities

Question 18

One of the main differences between pro and amateur athletes is that for pros the game is often

Accepted Answer

their occupation

Question 19

When you buy a Portland Trailblazers hat with a logo what kind of sporting good is it?

Accepted Answer

Licensed merchandise

Question 20

Athletes who take instruction or coaching from professionals participate in

Accepted Answer

personal training

Questions 20