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Marketing Essentials
Marketing Essentials
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Test your knowledge on the fundamental concepts and components of marketing plans
Flashcards
19 cards
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Questions
19
Answers
1
What is a marketing mix?
4Ps
SWOT
PEST
BCG Matrix
2
Which element defines target customers?
Pricing
Branding
Segmentation
Positioning
3
What is a unique selling proposition?
ROI
KPI
CPC
USP
4
What is the role of market research?
Set prices
Understand market
Create ads
Hire staff
5
What is a marketing objective?
Tactic
Budget
Goal
Strategy
6
What is the final step in a marketing plan?
Identify audience
Evaluate results
Create budget
Set goals
7
A marketing plan is static
True
False
8
Which element involves communication channels?
Place
Price
Promotion
Product
9
Which tool helps in competitor analysis?
BCG Matrix
4Ps
PEST
SWOT
10
Which tool helps track marketing performance?
Excel
Google Analytics
Word
Photoshop
11
What is the purpose of a marketing plan?
Guide actions
Increase sales
Hire staff
Reduce costs
12
Which strategy focuses on customer needs?
Product-centric
Customer-centric
Sales-centric
Profit-centric
13
What is the first step in a marketing plan?
Set goals
Identify audience
Create budget
Choose channels
14
A marketing plan should be flexible
False
True
15
What is a key performance indicator?
CPC
CTR
KPI
ROI
16
Which analysis identifies strengths and weaknesses?
4Ps
PEST
BCG Matrix
SWOT
17
A marketing plan includes a budget
False
True
18
Which element involves pricing strategy?
Place
Product
Price
Promotion
19
Which analysis helps understand market conditions?
BCG Matrix
PEST
SWOT
4Ps
