2022-2023 CIW-SMS

The number of shares a piece of content receives

Which is a way to extend reach?

SMS gateways are services that let you

A disadvantage to using email in social media marketing is that it is less personal than face-to-face or the phone

Anyone who has the power to sway or persuade others, esp. via their opinions and posts, is known as

As of April 2020, 3.8 billion people use social media, making the worldwide social media penetration rate 49%

The most important reason for a business to use social media is to

Which best describes a freemium pricing model?

TikTok is the most used social media platform

A ________ is a collection of entries posted on a site displayed in reverse chronological order (newest to oldest)

the actual number of unique people who view or access content

For the previous question, unique means

To measure your exposure, add your total follower count as well as each impression on a social media site

Services that allow you to create or upload content & interact with users who read it

Facebook is the most used social media platform

Which is an example of unstructured data?

mobile social media allows for features based on where the device is located and when communication takes place

What is the role of a contributor on social media?

The main difference between extending reach with traditional media vs social media is in

________ is an important programming methodology used to build Web 2.0 sites

Instagram is the most used social media platform

Which is someone who watches others' activities on social media, but rarely participates?

Text messaging uses which protocol?