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Marketing Quiz Flashcards | StudBud

Explore/Marketing Quiz

_____ are the form of human needs take as shaped by culture & individual personality.

Marketers often use the term ________ to cover various groupings of customers.

Marketing Quiz

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Questions 5

Answers

1
Marketers often use the term ________ to cover various groupings of customers.
People
Market
Buying power
Demographic segment
2
_____ are the form of human needs take as shaped by culture & individual personality.
Demands
Needs
Wants
Social Needs
3
The term marketing refers to _______
Sales Planning, Strategy and Implementation
A philosophy that stresses customer value and satisfaction.
A new product needs ideas, Developments, concepts and improvements.
Advertising, Sales Promotion, Publicity and Public Relational activities
4
Marketing is a process which aims at ________
Profit-making.
Selling products
The satisfaction of customer needs
Production
5
The most formal and best definition of marketing is ___________
Marketing is an organizational function includes the 4Ps
Meeting needs profitability
A set of process for creating, communicating and delivering, val
Improving the quality of life for consumers