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Advertising Techniques #1 Flashcards | StudBud
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Advertising Techniques #1
Advertising Techniques #1
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Flashcards
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Questions
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Answers
1
The most expensive program to purchase ad's for (in the US) is the first game of the World Series.
False
True
2
The job of advertising is to make you feel good about products you have already bought.
True
False
3
Which ad technique uses statistics or other convincing data to show the buyers how the product will improve their lives.
Plain Folks
Avant Garde
Facts and Figures
Celebrity Endorsement
4
Which ad technique features "real customers" sharing their own positive experiences with a product?
Testimonial
Magic Ingredients
Bandwagon
Hidden Fears
5
If an ad implies buying a product will make you better looking or let you hang out with good looking people, it is a ...
Facts and Figures Ad
Magic Ingredients Ad
Beautiful People Ad
Patriotism Ad
6
Which ad technique is basically peer pressure? (Everybody's doing it!)
Hidden Fears
Bandwagon
Testimonial
Avant Garde
7
Which ad technique uses images like the US flag or US soldiers and colors like red, white, and blue?
Beautiful People
Wit and Humor
Snob Appeal
Patriotism
8
It is cheaper to buy ad time during the day and more expensive to buy ad time in the evenings.
False
True
9
If a famous person tells you they love Proactive facial cleanser, you are watching...
a celebrity endorsement.
a bandwagon ad.
a facts and figures ad.
a hidden fears ad.
10
Ads that are designed to make you laugh are examples of which ad technique?
Plain Folks
Magic Ingredients
Wit and Humor
Patriotism
11
Companies make commercials that are funny because they care about you and want you to be happy.
True
False
12
Which ad technique plays up the concerns of customers, or creates new concerns, before promising to fix them?
Celebrity Endorsement
Plain Folks
Magic Ingredients
Hidden Fears