In TV news, credibility is associated with:

the perceived sincerity, authenticity, and attractiveness of the reporter

In the 1980s, Christine Craft was fired from KMBC-TV in Kansas because:

her appearance hampered viewer acceptance

shows that entertainment culture has reached the classroom

According to the text, when a TV announcer says "Now... this"

She separates a story from the previous story

A news show is designed to entertain, as shown by:

the average length of a story: 45 seconds

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Postman - Ch. 7

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Questions 10

Answers

1
In TV news, credibility is associated with:
None of the above
the background music of the show
the perceived sincerity, authenticity, and attractiveness of the reporter
the past record of the reporter as a rigorous informer
2
To present a news TV show, who would be excluded for not being "credible" and "likeable"?
All the above
Bald men
Women over 50
Overweight people
3
In the 1980s, Christine Craft was fired from KMBC-TV in Kansas because:
she refused to take off a red jacket
she became a famous actress, and she who could not hold two jobs
her appearance hampered viewer acceptance
she was not extemporaneous when reading the news
4
According to the text, commercial breaks during TV news shows:
pay for the salaries of the reporters
break the concentration of the viewers
All the above
render news banal
5
A Quiz quiz
is not an accurate test to know whether a student read the material
is an example of disinformation
is illegal in serious universities
shows that entertainment culture has reached the classroom
6
If TV news were an art, Postman would say it's:
Cubism, because it has different viewpoints
Renaissance, because it's a radical change from the previous period
Rococo, because it's exaggerated and theatrical
Dadaism, because it's surreal
7
According to the text, when a TV announcer says "Now... this"
She separates a story from the previous story
She shows she has limited vocabulary
She is trying to get your attention
She is using an oral expression instead of written one
8
According to Postman, why was Richard Nixon perceived with dishonor?
His black ties
He lied
He read everything he said
He looked like a liar
9
According to Postman, disinformation:
All the above
creates the illusion of knowing something
was used by spied in the CIA or the KGB
is what happens with television
10
A news show is designed to entertain, as shown by:
the fact that it is usually broadcast at dinner time
the average length of a story: 45 seconds
All the above
the inclusion of dramatic music at the beginning of the show

Postman - Ch. 7 Flashcards | StudBud