stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Concepts 2 Flashcards | StudBud
Explore
/
Marketing Concepts 2
Marketing Concepts 2
7 terms
·
StudBud Administration
Demand, new realities
Flashcards
7 cards
F
Practice quiz
P
Host live
L
Questions
7
Answers
1
When consumers share strong need but can't be satisfied by an existing product, it is called __
irregular demand
declining demand
latent demand
negative demand
2
In the case of ________, consumers dislike the product and may even pay a price to avoid it.
irregular demand
negative demand
overfull demand
nonexistent demand
3
A _____ demand implies that more customers would like to buy the product than can be satisfied.
latent
irregular
overfull
full
4
Which is NOT part of the Internet's impact on the way business is conducted today?
Facilitated high-speed communication among employees.
Facilitated massmarketing but not sale of customized product
Empowered consumers with easy access to information.
It can be used as a powerful sales channel.
5
Internet has made it more difficult for consumers to compare product features and prices.
MAYBE TRUE
FALSE
TRUE
MAYBE FALSE
6
Shops and stores have a physical existence and as such are examples of marketspace.
MAYBE TRUE
FALSE
MAYBE FALSE
TRUE
7
Unwholesome demand occurs when consumers' purchases vary on a seasonal, monthly or daily/
TRUE
MAYBE TRUE
FALSE
MAYBE FALSE