The most effective way to advertise a protein shake for body builders would be:

a billboard across the road from a large gym

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Business Unit Two - Revision of Marketing and Product concepts

10 termsStudBud Administration

Revision of some basic concepts of marketing

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
A retirement village target market is high-income people older than 55. The worst advert is:
an advertisement on a billboard outside a private hospital.
an advert in the daily newspaper in the business section.
TV advertisements during coverage of a golf tournament
advertising in a baby magazine
2
A relatively new product that has increasing sales is in which stage of the product life cycle?
Introduction
Maturity
Growth
Decline
3
Deals such as ‘Buy one, get one free’ or offering a free gift with every purchase are:
sales promotions
skimming
personal selling
direct marketing
4
Which of the following is a type of product that a business would offer for sale?
all of the above
an experience
an idea
a good
5
When a piece of clothing by a well-known designer is worn by a character in a movie, it is:
branding
free advertising
product placement
bad taste
6
How many stages are there in the life cycle of a product?
5
4
3
6
7
The most effective way to advertise a protein shake for body builders would be:
a print advertisement in a women’s magazine
a radio commercial played at midday
a television advertisement aired during Sesame Street
a billboard across the road from a large gym
8
Examples of convenience goods include:
smoke detectors and life insurance
clothes, shoes and funriture
new cars and computers
bread, milk and chocolate
9
A full set of products offered for sale by a business is known as:
a product line
the product mix
the product depth
its brand
10
Promotions for products in the introduction phase of the employment cycle usually aim to:
negotiate
entertain
persuade
inform

Business Unit Two - Revision of Marketing and Product concepts Flashcards | StudBud

Business Unit Two - Revision of Marketing and Product concepts

10 termsStudBud Administration

Revision of some basic concepts of marketing

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
A retirement village target market is high-income people older than 55. The worst advert is:
an advertisement on a billboard outside a private hospital.
an advert in the daily newspaper in the business section.
TV advertisements during coverage of a golf tournament
advertising in a baby magazine
2
A relatively new product that has increasing sales is in which stage of the product life cycle?
Introduction
Maturity
Growth
Decline
3
Deals such as ‘Buy one, get one free’ or offering a free gift with every purchase are:
sales promotions
skimming
personal selling
direct marketing
4
Which of the following is a type of product that a business would offer for sale?
all of the above
an experience
an idea
a good
5
When a piece of clothing by a well-known designer is worn by a character in a movie, it is:
branding
free advertising
product placement
bad taste
6
How many stages are there in the life cycle of a product?
5
4
3
6
7
The most effective way to advertise a protein shake for body builders would be:
a print advertisement in a women’s magazine
a radio commercial played at midday
a television advertisement aired during Sesame Street
a billboard across the road from a large gym
8
Examples of convenience goods include:
smoke detectors and life insurance
clothes, shoes and funriture
new cars and computers
bread, milk and chocolate
9
A full set of products offered for sale by a business is known as:
a product line
the product mix
the product depth
its brand
10
Promotions for products in the introduction phase of the employment cycle usually aim to:
negotiate
entertain
persuade
inform