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Sports Marketing Ch. 8 Flashcards | StudBud
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Sports Marketing Ch. 8
Sports Marketing Ch. 8
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Sports and Entertainment Marketing Chapter 8 on Distribution
Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
the location of a pro sports team is determined by
the fans
the league
the fcc
the NCAA
2
by what year did television become a major distribution channel for sports and entertainment
1950
1990
1970
1930
3
title IX
prohibits discrimination against females in school sports
has nothing to do with discrimination
prohibits discrimination in school academics
prohibits discrimination in movies
4
an amphitheater is an oval shaped outdoor theater with tiered seating around a central stage
true
false
5
There are no formal barriers to the import of audiovisual entertainment in the us
true
false
6
where do xm radios transmit from
satellites
cars
radio towers
households
7
Radios require expensive equipment and are not readily available
false
true
8
which of the following is not a requirement for a team wanting a professional football team
need a populate of at least one million
must have large potential fanbase
needs funds to subsidize new team
most of the time need voters support
9
way to deliver multimedia files over the internet, a type of mini radio segment on the internet
MP3
ipod
podcast
radio station
10
What makes baseball a good sport for television(from a business standpoint)
many commercial breaks
long innings
most viewers of any sport
11
when a movie is distributed nationally to a thousand of more movie theaters
digital download
amphitheater
wide release
tiny release
12
It is cheap to participate in recreational sports
false
true
13
a combination of independent business formed to regulate production, pricing, and marketing
cartel
art house
venue
horizontal intergration
14
types of delivery systems for delivering sports and entertainment events
all the above
tv
internet
radio
15
what company did we learn about that helps record shows and movie
comcast
Tivo
DVR
16
disney is a good example of
horizontal intergration
vertical intergration
17
economic system that allows the unregulated supply and demand of products to drive the economy
market economic system
traditional system
free enterprise system
18
college football is
watched by millions of people
played by professional athletes
an unregulated system
a small business
19
biggest movie release date on this list is
july 4
every day
thanksgiving
labor day
20
what are the two largest expenses for a movie studio
advertisement and actors
production and distribution
actors and travel expenses
21
what did bose create to keep their speakers relevant
docking station
digital clock
am/fm radio
22
a blank agreement controls the marketing mix and governs the distribution of pro games
sports
league
real
contactable
23
which of the following has an influence on football game schedules of major tv networks
BCS rankings
all the above
last years record
24
films that are not considered mainstream
amphitheater films
free enterprise films
art house films
bad films
25
what company did we learn about that helps record shows and movie
DVR
comcast
Tivo
26
the facility where a sporting or entertainment event is held
venue
art house
amphitheater