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Marketing concepts Flashcards | StudBud
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Marketing concepts
Marketing concepts
20 terms
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StudBud Administration
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#marketing #mkt #marketingconcepts
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Getting a group of people in a room or a place and asking them insightful questions
Focus group
In depth interview
Survey
Observation
2
What is the first step to do a good benchmarking?
Analyze inside the company and know what the problems are
Go to other company and buy something
Copy companies’ strategies
Increase sales in the company
3
It involves interaction between one moderator and one respondent
Surveys
Observation
Focus Grouop
In depth interviews
4
A list of items you need to verify, check or inspect, are used in every imaginable field
Survey
Record
Report
Checklist
5
Internal, attributes, harmful
weakness and threat
threat
strength
weakness
6
What means positioning in the market?
When you need get more sales
When you develop a research plan
Beeing in the mind of consumers
When you want to improve to stand out from the competition
7
A ranking of a brand, product, or company. In terms of its sales volume.
Sales Report
Competitive analysis
Market Position
Benchmarking
8
What is the meaning of SWOT?
Strong/ week/ time/ other
Strength/ weakness/ Threat/ Opportunity
Strength/ weak/ treat/ option
Strengt/ weakh/ thret/ opportunity
9
External, factors, jeopardizing the objective
Threats
Weaknesses and Threats
Threts
Weakness
10
Collecting the information yourself
External sources
Primary research
Internal sources
Secondary research
11
What is SBU?
Strong Business Unit
Stralegic Business Unit
Strategic Business Unit
Strength Business Unit
12
Internal attributes that are helpful to the organization to achieving its objectives
Opportunities and Strengths
Strengths
None
Strenghts
13
There are two major techniques: through interaction and through no interaction
Survey
In depth interviews
Focus group
Observation
14
It is mainly based on collecting information from different sources
Secondary research
External sources
Primary research
Internal sources
15
The world cup soccer for the Nike is a
Strength
Target
Opportunity
Publicity
16
What not to do , when doing market research?
Using only the web research
Giving consumers an incentive communicate with you
Don’t do only primary market research
Using only the veb research
17
External factors that help the organization achieve its objectives
Opportunities and strengths
None
Opportunities
Strength
18
What is the purpose of using mystery shopper in a company?
Let us know which brands are considered the best option
Analyze the quality of the commercial service of employees
Provide absolutely reliable business information
None
19
KPIS must be _______ in order to be effective
Business
Important
Distractive
Quantifiable
20
It takes into consideration the kinds of choice and preferences a customer base has
In-depth survey
In-depth interviews
In-depth internal
In-depth research
