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Marketing -Basics
Marketing -Basics
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Concepts of marketing
Flashcards
14 cards
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Practice quiz
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Questions
14
Answers
1
_____ includes that other company s offering similar products & services to the same customer at similar prices.
Supply Chain
Competition.
Product.
Price
2
Today, marketing must be understood in a new sense that can be characterized as
_________
Satisfying customer needs.
Get there first with the most.
Telling and selling.
Management of youth demand.
3
A marketer is someone seeking a response from another party called _____.
Distributor.
Prospect
Supplier.
Seller
4
Which of the following cannot be created by a marketer
Demand
Product and Services
Need
Want
5
How many types of needs are there?
Seven
Six
Four
Five
6
Select an appropriate definition of ‘Want’
.
Basic human requirements
More consumer Needs
Needs directed to the product
Needs backed by buying power
7
A place where goods are bought and sold against a consideration between the buyers and the sellers is called
______.
E-commerce
Exchange
Market
Transaction
8
Want for a specific product backed by an ability to pay is called
_____
Customer
Need
Demand
Want
9
The term marketing refers to
_______
Advertising, Sales Promotion, Publicity and Public Relational activities
new product needs ideas, Developments, concepts and improvements.
A philosophy that stresses on customer value and satisfaction.
Sales Planning, Strategy and Implementation
10
____ is the father of Modern Marketing
.
Peter Drucker
Lester Wunderman
Abraham Maslow
Philip Kotler
11
Which of the following is NOT an element of the marketing mix?
Target market
Pricing
Product
Distribution
12
Markets can be divided as local, regional, national , international based on -----
Volume
Geographic location
Types of transactions
Competition
13
Which of the following refers to marketing channel?
Selling
Integrated Marketing Communication
Distribution
Retailing
14
_______ is the act of obtaining a desired object from someone by offering something in return.
Delivery
Marketing Myopia
Exchange
Selling
