What are the 2 components of the Promotional Mix?

Personal Selling & Nonpersonal Selling

Why is the growth in Global Advertising so high ($500 Billion)?

Mobile Technology & Social Media

What does institutional advertising do?

promotes concepts, ideas for companies & organizations

An example of cause advertising is?

Commercial Endorsing a Candidate for Election

What are the four stages of the Product Life Cycle?

Introduction, Growth, Maturity, Decline

Product Advertising consists of....

messages designed to sell a particular good or service

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Chapter 13 Promotion and Pricing Strategies

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Questions 12

Answers

1
Personal Selling is....
Group to Individual
Person to Person
Peek-a-boo
Warehouse Sales
2
Which advertising technique is used by companies to subtly promote their products?
Guerrilla Marketing
Product Placement
Radio Marketing
Newspaper Marketing
3
What part of the promotional mix reaches a large consumer audience at low cost per contract?
Growth
Sales
Spaghetti
Advertising
4
What are the 2 components of the Promotional Mix?
Personal Selling and Private Selling
Private Selling and Non Personal Selling
Personal Selling & Nonpersonal Selling
This is not the right answer
5
Why is the growth in Global Advertising so high ($500 Billion)?
More spending in print advertising
Bumble Bee Tuna
Mobile Technology & Social Media
Groth in Television Sales
6
What does institutional advertising do?
promotes individual sales
promotes advertising for dogs
promotes concepts, ideas for companies & organizations
promotes online sales
7
Which is not a personal care advertiser?
Castrol
Unilever
Proctor and Gamble
L'Oreal
8
Which is the Largest form of Advertising in America?
Television
Newspapers
Magazines
Internet
9
An example of cause advertising is?
Just Do It commercial
Movie Trailer
McDonalds Commercial
Commercial Endorsing a Candidate for Election
10
Which company is the biggest advertiser in the U.S.?
AT&T
Metro PCS
Disney
American Express
11
What are the four stages of the Product Life Cycle?
Introduction, Growth, Maturity, Decline
Invention, Sales, Maturity, Rise
Introduction, Growth, Maturity, Expiration
Innovation, Growth, Maturity, Decline
12
Product Advertising consists of....
messages designed scam the consumer
A sign from god
messages designed to sell a particular good or service
Messages from the future

Chapter 13 Promotion and Pricing Strategies Flashcards | StudBud