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Duplicate of A Marketing Concepts Review Quiz Flashcards | StudBud
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Duplicate of A Marketing Concepts Review Quiz
Duplicate of A Marketing Concepts Review Quiz
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StudBud Administration
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A foundations of marketing review quiz. #business #marketing
Flashcards
12 cards
F
Practice quiz
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Host live
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Questions
12
Answers
1
Name this market segmentation! Kashi's targets 27-37 year olds with an Ad for GoLean Ceral
Psychographics
Geographics
Demographics
Infographics
2
Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.
Promotion and Advertising
Market Research
Pricing
Selling
3
Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s.
Product
Place
Price
Promotion
4
Name that Function! A customer does a taste test and answers questions at a grocery store.
Market Research
Selling
Pricing
Promotion and Advertising
5
Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.
Promotion
Place
Price
Product
6
Name that Function! McDonald’s creates a new line of healthy breakfast wraps.
Product
Pricing
Market Research
Promotion and Advertising
7
Name the part of this ad below labeled "2".
Copy
Headline
Illustration
Signature
8
The 4P's, also known as the marketing mix are:
Prepare, Protect, Promote, Produce
Price, Product, Place Promotion
Price, Produce, Point, Promotion
Pricing, Protecting, Promoting, Pete
9
Name this Marketing Mix! Muskego Floral adds an Online shopping site.
Promotion
Price
Place
Product
10
Name the part of this ad below labeled "1".
Copy
Signature
Headline
Product
11
Name that Marketing Mix! A store sets up their Christmas display of
new products
in November.
Product
Place
Price
Promotion
12
Name the part of this ad below labeled "3".
Brand
Headline
Copy
Illustration
